uplift in Conversion Rate
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in post-click revenue generated
ARTHUR is an independent French heritage brand specializing in loungewear, underwear, and sleepwear. Since 1983, the brand has cultivated a unique identity: a "joie de vivre" that blends everyday whimsy with timeless elegance and long-lasting comfort. Far from the world of fast fashion, ARTHUR stands out with bold designs and visual humor, ensuring its pieces remain both chic and wearable.
Navigating the pressure from fast-fashion giants and global online marketplaces, adapting to the growing demand for sustainability, ethics, and seamless digital experiences, Balancing the fragility of physical retail with the need for a robust omnichannel strategy. The constant need to innovate across the customer journey to maintain healthy margins and brand presence.
Addressing the most critical point of the funnel: Cart Abandonment.
The Strategy: Real-time detection of exit intent on the cart page.
The Action: An instant retention overlay appears, reminding the user of the items left in their cart with a clear CTA and key reassurance elements (Free shipping, free returns, loyalty program).
uplift in Conversion Rate
Click Through Rate
in post-click revenue generated
To meet these challenges, ARTHUR required a solution capable of:
Emilie Baraibar
Digital Director
