How Euromaster France recovered abandoned sales with consent-first personalisation

Retail

France

>25€

ROI per €1 invested

send rate

>5%

direct revenue uplift

CUSTOMER SUCCESS

About Euromaster

The Euromaster Group is Europe's leading service provider for car, van and truck fleets, operating in 17 countries with over 2,460 centres and selling more than 10,000,000 tyres a year.

THE CHALLENGE

Recapture lost revenue

uromaster France, with over 450 centres, was seeing a large number of users abandon their carts before purchase. It wanted to recapture that lost revenue, but stricter privacy laws had made traditional retargeting unviable. It needed a consent-compliant way to re-engage, personalise outreach to lift return-to-purchase rates, and a GDPR strategy aligned with its internal compliance teams.

THE SOLUTION

Timely, personalised reminder emails

SaleCycle ran a cart abandonment campaign targeting visitors who left before purchase, with timely, personalised reminder emails. Crucially, the strategy used consent-based tracking, so only users who had explicitly opted in were targeted. This built trust while keeping Euromaster France fully compliant with data regulations.

Real-time behavioural triggers to send the right message at the right time
Scraping of consent data to ensure outreach was fully GDPR-compliant
A/B tested creative and messaging to optimise open and conversion rates

Intelligence Centre

Activation Suite

Ai Studio

Euromaster online shopping cart and new client registration form with options for individual or professional user and email entry.

THE RESULTS

What happened next.

>25€

ROI per €1 invested

send rate

>5%

direct revenue uplift

n today's digital landscape, user consent is paramount and the campaign proved exactly that.

During Q1 2025, Euromaster France saw noticeable improvements across key performance areas. This included strong engagement rates across the cart abandonment campaign.

Euromaster was able to drive tangible growth while maintaining full compliance with GDPR. This was achieved by targeting only opted-in visitors with personalised, behaviour-triggered emails.

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" Working with SaleCycle has been a game-changer for our digital strategy. Not only have we seen a significant uplift in recovered revenue, but their consent-based approach aligns perfectly with our commitment to customer trust. The team is responsive, data-driven, and genuinely invested in our success. "

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