ROI per €1 invested
send rate
direct revenue uplift
The Euromaster Group is Europe's leading service provider for car, van and truck fleets, operating in 17 countries with over 2,460 centres and selling more than 10,000,000 tyres a year.
Euromaster France, with over 450 centres, was seeing a large number of users abandon their carts before purchase. It wanted to recapture that lost revenue, but stricter privacy laws had made traditional retargeting unviable. It needed a consent-compliant way to re-engage, personalise outreach to lift return-to-purchase rates, and a GDPR strategy aligned with its internal compliance teams.
SaleCycle ran a cart abandonment campaign targeting visitors who left before purchase, with timely, personalised reminder emails. Crucially, the strategy used consent-based tracking, so only users who had explicitly opted in were targeted. This built trust while keeping Euromaster France fully compliant with data regulations.
ROI per €1 invested
send rate
direct revenue uplift
Open rate >40%, send rate 8%, conversion rate >2.5%, Marketing Permission Service >30%, more than 25€ for every €1 spent, and direct revenue uplift >5%.
Euromaster was able to drive tangible growth while maintaining full compliance with GDPR. This was achieved by targeting only opted-in visitors with personalised, behaviour-triggered emails.