Increase in revenue from cart recovery emails
growth of overall web revenue, compared to the previous year.
An impressive ROI averaging over 6 across all campaigns
Claudie Pierlot, the iconic French brand known for their timeless wardrobe, is celebrating its 40th anniversary. Remaining true to their joyful and elegant style, the brand continues to evolve while staying close to its customers. However, in a rapidly changing digital landscape, the brand was faced with the challenge of how to optimise the user experience to increase and enhance re-engagement after browsing. This is where SaleCycle comes into play.
Similar to other brands, Claudie Pierlot observed that only a small fraction of visitors were registering for accounts while browsing. Prospective customers often didn’t feel the need to disclose their identity before buying, significantly limiting retargeting opportunities, especially through abandoned cart emails.
The Cycle 1 abandoned cart campaign quickly became a key tool for generating revenue by targeting the "hottest" prospects. Additionally, the Email My Basket pop-in provided a simple way to keep prospects engaged in the purchasing funnel, resulting in a higher conversion rate. This feature not only recovered abandoned carts but also added value in terms of customer service.
Increase in revenue from cart recovery emails
growth of overall web revenue, compared to the previous year.
An impressive ROI averaging over 6 across all campaigns
SaleCycle's solution enabled Claudie Pierlot to meet and even exceed their initial goals. With a highly satisfactory ROI, the brand continues to optimise its campaigns through A/B testing, demonstrating that continuous improvement is key to success.
With such impressive results, Claudie Pierlot plans to explore new features and continue optimising their campaigns to reach even more customers. In other words, the journey with SaleCycle has only just begun.
Allison Picodot
Acquisition Manager
