click rate
conversion rate
return on investment
Le Temps des Cerises is a French denim brand founded by Gil Richardière, a devotee of blue denim. Its first stores opened in 1998. The brand is built on Mediterranean craft: denim woven in Italy, leather from Spain. It is a reference point in accessible denim, with a vintage, rebellious, relaxed spirit.
Every new collection has to earn its start. Le Temps des Cerises wanted to promote each collection from the very beginning of the season, rather than waiting for shoppers to find it, so that new lines build momentum in their first weeks rather than their last.
The new collection is surfaced progressively across the whole customer journey: collection pages, product pages, the basket page, the add-to-basket panel, the error page and email.
Behind it sits a recommendation engine enriched by AI, combining three things:
click rate
conversion rate
return on investment
An expert team, with you every step of the way. SaleCycle adapts the platform's native behaviour to what the brand actually needs, with a team reachable day to day. Full-funnel recommendations. Recommendations run both on the site (recommendation blocks and product listings) and in email, so the experience stays consistent end to end.
Native Magento integration. No extra layer of code, and the team keeps control over what the site displays.