How ASICS improved the customer journey and kept growing its customer base

In post-war Japan, our founder, Kihachiro Onitsuka, saw a need for more thanrecovery—he saw a need for hope. He believed movement could help, sparkinga simple yet profound idea: to uplift the world through sport. Since ourfounding in 1949, we have remained devoted to creating products that getpeople moving and keep them moving. Because we believe a body can changeits mind. And because ASICS—'Anima Sana In Corpore Sano', or a Sound Mindin a Sound Body—is more than a belief. It is and will always be our purpose.

ASICS partnered with SaleCycle on cart and browse abandonment campaigns plus dynamic remarketing features to upsell and capture email addresses. Emails were segmented by age and gender, so ASICS could send tailored, on-trend messages that reinforced the brand and brought customers back to complete their purchases. On-site remarketing progress bar campaigns added dynamic notifications, telling customers how much more they needed to spend to unlock free delivery, which lifted conversion value.