Our latest infographic summarizing the key shopping cart and booking abandonment stats from around the world in the last quarter.
Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonment and remarketing stats from April, May and June 2016.
The global abandonment has seen only a minor shift upwards rates since Q1 2016, with all regions experiencing less than 1% movement in their averages. Europe stands with the lowest abandonment rate across the regions, while APAC still falls behind the other markets.
SMS is on the Rise
The Salesforce 2016 State of Marketing study has shown a 111% increase in the rise of SMS marketing since 2016. At SaleCycle, the launch of SMS Remarketing last year allowed our clients the ability to communicate quickly and efficiently with visitors who abandoned online.
SMS Remarking Drives Immediate Engagement
SMS remarketing is a great option for reconnecting with visitors when immediacy matters, and a useful alternative to cart abandonment emails.
With high abandonment rates being common in the travel industry, SMS is a great way to get in touch with visitors who have abandoned time sensitive bookings.
When flights are due to depart or hotels checked into just days after the customer had initially visited their website, SMS is the perfect tool to reconnect, with more than 90% of SMS messages are read within 3 minutes.