Intelligence Centre · Booster Module

Data Engine

Every signal you own, unified into one source of truth.

Your data already holds the answers. Visitor behaviour, CRM records, product catalogue, identity: the Data Engine aggregates every data you own, and external data (such as the weather or external events) into one unified intelligence layer, resolves anonymous sessions into single consented profiles and keeps the full picture current in real time.
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DATA ENGINE Foundational layer EVERY SIGNAL YOU OWN Behaviour CRM records Product catalogue Identity External · weather Unified layer SINGLE SOURCE OF TRUTH Amara O. Consented 4 anonymous sessions → 1 profile Behaviour · CRM · catalogue Identity · external context Unified Identity resolved Current in real time

Every click tells a story

Capture browsing, purchase and engagement signals as they happen: pages viewed, products considered, where visitors hesitate and where they drop off. Real-time behaviour is the raw material of conversion, and it starts flowing from the moment the tag is live.
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BEHAVIOUR · AS IT HAPPENS Live EVENT STREAM Landed — Home 0:00 tag fires instantly Viewed product — Boots 0:48 considered 3 products Added to basket 1:12 Hesitated on shipping 40s friction signal captured IN THIS SESSION 12 pages viewed 5 products considered 2 hesitation points Drop-off risk High
IDENTITY RESOLUTION SCATTERED SESSIONS Mobile · Tuesday anonymous Desktop · Saturday anonymous Tablet · Sunday anonymous Mobile · today returning — recognised Amara O. Consented 4 sessions · 3 devices → one profile Up to 70% of your traffic, identified

One shopper, one identity

Most visitors never log in. The Data Engine recognises returning shoppers the moment they land and stitches every session and device into one consented, first-party profile, so nothing about them gets forgotten. The result: you get up to 70% of your traffic, identified.
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One shopper, one identity

Most visitors never log in. The Data Engine recognises returning shoppers the moment they land and stitches every session and device into one consented, first-party profile, so nothing about them gets forgotten. The result: you get up to 70% of your traffic, identified.
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IDENTITY RESOLUTION SCATTERED SESSIONS Mobile · Tuesday anonymous Desktop · Saturday anonymous Tablet · Sunday anonymous Mobile · today returning — recognised Amara O. Consented 4 sessions · 3 devices → one profile Up to 70% of your traffic, identified

Your CRM, in the same view as your site

Bring customer records, purchase history and lifecycle stage into the same profile as live on-site behaviour, so every decision reflects the full relationship rather than a fragment of it.
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CRM + SITE · ONE PROFILE CRM RECORD Customer since 2021 Orders 14 Lifetime value £2,480 LIVE ON-SITE In session now Cart value £180 Viewing Winter coats Amara O. · VIP Full relationship + live intent, in one view Unified
CATALOGUE · IN SYNC YOUR CATALOGUE Alpine Parka £120 8 in stock Size Colour SKU EVERY TOUCHPOINT On-site £120 Email £120 SMS £120 WhatsApp £120

Product data that stays accurate everywhere

Sync your catalogue and product attributes across every touchpoint your shoppers see. The platform reasons over products, stock and pricing as fluently as it reasons over people.
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Product data that stays accurate everywhere

Sync your catalogue and product attributes across every touchpoint your shoppers see. The platform reasons over products, stock and pricing as fluently as it reasons over people.
Book a demo
CATALOGUE · IN SYNC YOUR CATALOGUE Alpine Parka £120 8 in stock Size Colour SKU EVERY TOUCHPOINT On-site £120 Email £120 SMS £120 WhatsApp £120

Enriched by everything else you can capture

Contextual signals, brand assets or third-party sources plug into the same layer, enriching your conversion analysis and eases your campaign building without another integration project.
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ENRICHMENT · NO INTEGRATION PLUG IN ANYTHING Contextual signals weather · local events Brand assets imagery · tone of voice Third-party sources partner & market data SAME LAYER · THE RESULT 0 integration projects 3 sources live No code

One tag. One source of truth.

Book a personalised demo and see, on your own site, how much of your audience the Data Engine can resolve.
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FROM RAW SIGNALS TO ONE PROFILE

How it works

COLLECT
Gather behavioural, CRM, product and identity signals in one place.
RESOLVE
Stitch anonymous sessions and devices into single, consented profiles.
NORMALISE
Unify heterogeneous data into one real-time intelligence layer.
FEED
Every module downstream runs on the same source of truth.
THE FOUNDATION EVERYTHING RUNS ON

The Benefits

See your full audience
Act on the whole of your traffic, not just the minority who log in.
Trust your numbers
One consolidated layer means that your team works from the same truth, in real time.
Live in weeks
One tag to deploy. No re-platforming, no integration marathon.
Stay compliant
First-party and consent-based by design. European and GDPR-native.
COVERAGE See your full audience Act on the whole of your traffic — not just the minority who log in. The minority who log in ~15% You act on all of it Data Engine
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ONE TRUTH Trust your numbers One consolidated layer — your whole team works from the same truth, live. SINGLE SOURCE OF TRUTH £10.7m live Marketing £10.7m CRM £10.7m Analytics £10.7m Data Engine
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TIME TO LIVE Live in weeks One tag to deploy. No re-platforming, no integration marathon. Re-platform / integration project ~6 months One SaleCycle tag weeks <script src="sc.js"> one tag · no developer marathon Data Engine
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COMPLIANCE Stay compliant First-party and consent-based by design. European and GDPR-native. First-party by design Consent-based EU data residency GDPR-native Built in Europe · GDPR-native by design Data Engine
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x
7
ROI

ROI for every €1 invested
(onsite + email, the full loop)

+
18.46
%

conversion uplift
on the cart page

+
28
%

recovered revenue from adding browse abandonment on top of cart

2.66
%

of total sales in
the first 90 days

See all case studies >

What our clients say

Arthur brand logo
"By delivering the right message and the right product at exactly the right moment, we've significantly improved the shopping experience  and the results speak for themselves."

Emilie Baraibar

Digital Director, ARTHUR
Breitling brand logo
"Partnering with SaleCycle has been a valuable step in our digital strategy. Their solutions, especially the abandoned cart and remarketing tools, have helped us better engage with and convert visitors who were previously anonymous. We’ve seen steady improvements in user recognition and sales."

Julia Canas


CRM & Customer Journey Manager, Breitling
Loccitane brand logo
"rom the beginning we knew we needed a solution to identify users who were not logged in or out of our database and impact them with a campaign to recover those abandoned baskets. SaleCycle presented us with a clear, simple solution with ongoing support to optimise results."

Rebeca Matías Gonzalez


Head of Digital Marketing & e-commerce, L'Occitane

The platform: What's inside

What's next.
Decision Analytics
It runs on the unified data layer. See how every signal becomes one source of truth.
Explore Decision Analytics →
Experience Optimisation
Test and optimise every part of what visitors experience on your site.
Explore Experience Optimisation →
Real-Time Personalisation
After optimising the site, with Personalisation you make sure it is tailored for each and every visitor.
Explore Real-Time Personalisation →
Onsite Engagement
Before they leave, engage them on-site in the decisive moment.
Explore Onsite Engagement →
Multichannel Remarketing
When your visitors do leave, the journey continues: re-engage by email, SMS, WhatsApp and RCS.
Explore Multichannel Remarketing →

Commonly asked, quickly answered

We've answered the most common questions below. Still have one?
Book a demo and we'll walk you through it.
Do I need my IT team to set this up?
The SaleCycle tag deploys in a few clicks, natively or through your tag management platform. A step-by-step guide gets you live in minutes.
Is it GDPR compliant?
Yes. First-party and consent-based by design. Built in Europe, for European rules.
How is the Data Engine different from a CDP?
A CDP stores and unifies your customer data. The Data Engine unifies it and feeds it straight into analysis and activation: the same layer that resolves a profile also powers your personalisation, engagement and remarketing.
Which data sources can it ingest?
Visitor behaviour and identity, CRM and CDP records, product catalogue (PIM), contextual signals, brand assets,  third-party sources and more. Whether you own it or you get access to it, the Data Engine can use it.

See how much of your audience you're missing

Book a demo: we'll show you, on your own site, how many visitors the Data Engine can resolve from day one.
Book a demo