Intelligence Centre · Booster Module

Decision Analytics

From raw data to a prioritised action plan.

Dashboards show you what happened, Decision Analytics tells you what to do next. It analyses your site's traffic and  user experience, surfaces the friction that costs you sales, scores every visitor's intent in real time, then turns the whole diagnostic into an AI-generated CRO roadmap: prioritised, tailored to your business and refined by our experts.
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DECISION ANALYTICS Booster module RAW DATA Traffic UX signals 11.5M events · unstructured INTENT SCORE · LIVE 87 2 friction points found CRO ROADMAP AI-generated 1 Recover carts Start here +£142k 2 Personalise PDP +£88k 3 Re-engage VIPs +£54k Prioritised by predicted impact Prioritised Tailored to your business Refined by experts

See where your traffic comes from, and where it goes

Sources, volumes and trends, visualised clearly: how visitors arrive, how they move through your site and where the journey breaks. The full articulation of your traffic, without stitching together three tools.
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TRAFFIC · SOURCE TO SALE WHERE THEY ARRIVE Search 42% Social 28% Email 18% Direct 12% Your site WHERE THEY GO — AND DROP Landing Browse Cart Checkout Buy 100% 68% 38% 24% 9% −55% biggest drop
The leak where it drops CONVERSION FUNNEL Visits 100% Product views 62% Add to cart 28% Checkout 22% Purchase 9% Friction hides in the funnel Ranked Prioritised REVENUE AT RISK 1 Slow cart page Cart · UX friction £142k at risk / yr 2 Guest checkout hidden Checkout · friction £88k at risk / yr 3 Shipping shown late Product · friction £54k at risk / yr Fix the costly friction first

Find the friction that costs you sales

Exit pages, conversion funnels, hesitation points: UX Analysis identifies the usability issues standing between your visitors and a completed purchase, ranked by the revenue they put at risk.
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Find the friction that costs you sales

Exit pages, conversion funnels, hesitation points: UX Analysis identifies the usability issues standing between your visitors and a completed purchase, ranked by the revenue they put at risk.
Book a demo
The leak where it drops CONVERSION FUNNEL Visits 100% Product views 62% Add to cart 28% Checkout 22% Purchase 9% Friction hides in the funnel Ranked Prioritised REVENUE AT RISK 1 Slow cart page Cart · UX friction £142k at risk / yr 2 Guest checkout hidden Checkout · friction £88k at risk / yr 3 Shipping shown late Product · friction £54k at risk / yr Fix the costly friction first

Segments that build themselves

Group visitors by real behaviour, lifecycle stage and profile. Segments update dynamically as behaviour changes, so your audiences stay accurate without manual list maintenance.
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SEGMENTS THAT BUILD THEMSELVES Auto Live signal New visitors Profile 5,204 +357 today High intent Behaviour 2,481 +128 today At-risk VIPs Lifecycle 892
One size no scoring EVERY VISITOR Same 10% off — everyone 1,204 recipients, one message Budget spread thin Scored Real-time LIVE INTENT SCORES Amara O. 92 intent · returning cart Convert now Daniel R. 64 intent · hesitating Nudge Priya S. 21 intent · just landed Nurture Scored by likelihood to convert, churn or respond Effort goes where it converts

Know who is ready to convert

Every visitor and session is scored by likelihood to convert, churn or respond to an activation, in real time. Effort goes where it counts: who is ready to buy, who needs a nudge, who needs time.
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Know who is ready to convert

Every visitor and session is scored by likelihood to convert, churn or respond to an activation, in real time. Effort goes where it counts: who is ready to buy, who needs a nudge, who needs time.
Book a demo
One size no scoring EVERY VISITOR Same 10% off — everyone 1,204 recipients, one message Budget spread thin Scored Real-time LIVE INTENT SCORES Amara O. 92 intent · returning cart Convert now Daniel R. 64 intent · hesitating Nudge Priya S. 21 intent · just landed Nurture Scored by likelihood to convert, churn or respond Effort goes where it converts

From insight to action

Rather than leaving you a dashboard to interpret, Decision Analytics produces a prioritised list of optimisation initiatives, month by month, generated by AI from your own data and refined by our CRO experts. The difference between a reporting tool and a decision-making partner.
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FROM INSIGHT TO ACTION RAW INSIGHT Traffic £10.7m revenue friction Decision AI MONTH 1 MONTH 2 MONTH 3 Fix cart friction +£142k Personalise product pages +£88k Re-engage lapsed buyers +£54k Test & scale +£30k Generated by AI, refined by our CRO experts

Analyse, score, decide. All in real time.

Book a personalised demo with one of our CRO experts and see what Decision Analytics finds on your site.
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FROM SIGNALS TO A RANKED PLAN

How it works

ANALYSE
Traffic, UX and behaviour examined continuously.
SEGMENT
Visitors grouped dynamically by real behaviour and lifecycle.
SCORE
Purchase intent evaluated live, for every session.
PRIORITISE
An AI-generated roadmap ranks what to fix first, and why.
TURN VISIBILITY INTO GROWTH

The Benefits

No more dashboard guesswork
A ranked plan, not another report to interpret.
Move faster
Know what to optimise next today, not after a quarter of analysis.
Effort where it counts
Scores and segments direct your team to the visitors and pages that matter most.
Experts in the price
Every roadmap is refined by our CRO analysts before it reaches you.
? ? ? CLARITY No more guesswork A ranked plan — not another report to interpret. YOUR RANKED PLAN Ready 1 Fix cart friction Highest impact +£142k 2 Personalise PDP Medium impact +£88k 3 Re-engage lapsed Foundational +£54k Prioritised by predicted impact Decision Analytics
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SPEED Move faster Know what to optimise next today — not after a quarter of analysis. TRADITIONAL ANALYSIS 90 days a full quarter of waiting WITH DECISION ANALYTICS Today act on the next win now Decision Analytics
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FOCUS Effort where it counts Scores and segments point your team to the visitors and pages that matter most. WHAT MATTERS MOST Your team The top 12% Decision Analytics
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HUMAN + AI Experts, included Every roadmap is refined by our CRO analysts before it reaches you. Included in the price Decision Analytics YOUR ROADMAP Fix cart friction Personalise PDP Re-engage lapsed 3 initiatives · analyst-approved Maya · CRO analyst refined your plan by hand
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x
7
ROI

ROI for every €1 invested
(onsite + email, the full loop)

+
18.46
%

conversion uplift
on the cart page

+
28
%

recovered revenue from adding browse abandonment on top of cart

2.66
%

of total sales in
the first 90 days

See all case studies >

What our clients say

Arthur brand logo
"By delivering the right message and the right product at exactly the right moment, we've significantly improved the shopping experience  and the results speak for themselves."

Emilie Baraibar

Digital Director, ARTHUR
Breitling brand logo
"Partnering with SaleCycle has been a valuable step in our digital strategy. Their solutions, especially the abandoned cart and remarketing tools, have helped us better engage with and convert visitors who were previously anonymous. We’ve seen steady improvements in user recognition and sales."

Julia Canas


CRM & Customer Journey Manager, Breitling
Loccitane brand logo
"rom the beginning we knew we needed a solution to identify users who were not logged in or out of our database and impact them with a campaign to recover those abandoned baskets. SaleCycle presented us with a clear, simple solution with ongoing support to optimise results."

Rebeca Matías Gonzalez


Head of Digital Marketing & e-commerce, L'Occitane

The platform: What's inside

What's next.
Data Engine
Every message is only as good as the data behind it. See how all the signals we collect powers reach.
Explore Data Engine →
Experience Optimisation
Test and optimise every part of what visitors experience on your site.
Explore Experience Optimisation →
Real-Time Personalisation
After optimising the site, with Personalisation you make sure it is tailored for each and every visitor.
Explore Real-Time Personalisation →
Onsite Engagement
Before they leave, engage them on-site in the decisive moment.
Explore Onsite Engagement →
Multichannel Remarketing
When your visitors do leave, the journey continues: re-engage by email, SMS, WhatsApp and RCS.
Explore Multichannel Remarketing →

Commonly asked, quickly answered

We've answered the most common questions below. Still have one?
Book a demo and we'll walk you through it.
How is this different from my analytics tool?
Your analytics tool reports what happened. Decision Analytics diagnoses why, scores what will happen next and hands you a prioritised plan of what to change. Reporting is the start of the job, not the end.
Do I need an analyst on my team to use it?
No. The roadmap arrives prioritised and in plain language, and our experts review it with you. Your team decides; the platform and our analysts do the heavy lifting.
How often does the roadmap update?
Continuously. As your data changes, priorities re-rank. Our experts review material changes with you rather than surprising you.
Is it GDPR compliant?
Yes. Everything runs on first-party, consent-based data. European and GDPR-native by design.

Discover what your data can do for you

Book a demo: we'll show you, on your own site, the opportunities Decision Analytics would put at the top of your roadmap.
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