SALECYCLE FOR TELCO

Turn anonymous visitors into subscribers

A device upgrade or plan change is a high-consideration purchase most visitors research more than once before they buy.

Recognise visitors across sessions, personalise the plans, devices and add-ons they see, guide them through complex configurations and recover unfinished journeys through timely, relevant remarketing.

Book a demo
Session 1 · Monday Compared plans on mobile Session 2 · Thursday Viewed the device on desktop Session 3 · Today Back in the configurator yournetwork.com/upgrade BUILD YOUR BUNDLE · STEP 3 OF 4 DevicePro Max · 256GB£0 upfront PlanUnlimited 5G£32/mo 3Add-onsPicked for you CaseInsuranceRoaming Your bundle £42/mo Continue Visitor profile RECOGNISED Upgrade intent 78 ELIGIBLE TO UPGRADE Sessions3 ConfiguratorStep 3 of 4 Exit intent Trigger Your bundle is saved Pick up at add-ons Subscription started
White stylized flower with nine petals above the text Air Tahiti Nui on a dark blue background.

Your unique challenges

Plans compared 24-MONTH TERM 20GB £18/mo Viewed 1× Unlimited 5G £32/mo Viewed 4× Unlimited Plus £40/mo Viewed 2× One decision, five visits 7 DAYS MON TUE WED THU FRI SAT SUN

A contract is an committing decision.

Choosing a plan or a device bundle involves more comparison and back-and-forth than a typical retail purchase, which stretches the decision out over several visits.

Bundle configurator LEFT AT STEP 4 Device Pro Max · 256GB Plan Unlimited 5G Add-ons Case 4 Contract Not chosen RECOVERY · 2 HOURS LATER Your bundle is saved Pro Max · Unlimited 5G · Case £42/mo One step to go Choose contract

Configuration adds friction.

Device, plan, add-ons and contract length all have to be chosen together, and getting partway through a configurator without finishing it is a common, recoverable moment.

Upgrade window ELIGIBLE FROM MAR Eligible JFMAMJJASOND Eligible in March. Acted in August. Intent detected 14 AUG Viewed new devices3 times Checked trade-in valuePro · 128GB Compared plansUnlimited 5G Upgrade offer shown on-site Same session

Upgrade timing is not predictable.

A subscriber becomes eligible to upgrade on a schedule the brand knows, but the moment they actually act on it varies, which rewards a system that can recognise and respond to that intent whenever it appears.

2,000

additional sales a month recovered from cart abandonment - Vodafone

+
12
%

conversion rate - Vodafone

+
51
%

sales - Vodafone

+
36
%

email open rate - Vodafone

Recovering the plan or device configuration left unfinished, for 2,000 additional sales a month.

A subscriber who gets partway through choosing a device and a plan, then leaves, hasn't necessarily lost interest. Vodafone's cart abandonment recovery brings 2,000 additional sales a month back from exactly this moment.

Read full case study
White LATAM airplane flying in the sky with a purple, pink, and red patterned tail fin under a partly cloudy blue sky.Read full case study
Read all case studies >

Recover more high-intent journeys.

Book a demo and see the results telco brands like Vodafone are already getting from SaleCycle.
Book a demo

Your end-to-end CRO solution

An expert team is with you every step of the way, tuning these modules to your plan and device catalogue. Campaigns launch without pulling in dev, thanks to the no-code tools powered by AI.

Data Engine

Brings together identity, behavioural and configurator signals so a subscriber is recognised across the whole decision.

Explore Data Engine→
Decision Analytics

Intent and engagement scoring plus an AI-generated roadmap, so you know which plans and moments to prioritise.

Explore Decision Analytics →
Experience Optimisation

A/B test each step of the journey with a no-code visual editor powered by AI, so every lasting change is first proven.

Explore Experience Optimisation →
Real-Time Personalisation

Surfacing the plans, devices and add-ons that reflect what someone's actually been comparing.

Explore Real-Time Personalisation →
On-site Engagement

Clear signals at the point a subscriber is deciding between options, so the configuration itself doesn't become the reason they leave.

Explore Onsite Engagement →
Multichannel Remarketing

An unfinished configuration or plan change follows the subscriber by email, SMS, RCS or WhatsApp with the exact setup they left behind.

Explore Multichannel Remarketing →

Launch in weeks, not months.

See how it works →

Commonly asked, quickly answered

Telco teams ask us these most often.
Does this work with a plan and device configurator, not just a simple product page?
Yes. SaleCycle can follow intent throughout a multi-step journey, including the plan, device and add-ons selected, then use those signals for relevant onsite engagement and remarketing. Subscribers can return to the configuration they were considering instead of starting again.
How fast can this go live?
Programmes can go live in weeks, not months. SaleCycle deploys with a single master tag on top of the leading CMS and ecommerce platforms, while no-code tools help teams launch and optimise experiences without placing a heavy demand on development resources.
Do you have a team to support me on this, or is it self-serve?
You are supported by an expert team from initial setup and campaign design through to launch and ongoing optimisation. They help translate your commercial priorities into relevant journeys, while your team retains visibility and control.
Can SaleCycle recognise subscribers who never log in?
Yes. Most visitors never log in, so the Data Engine recognises returning visitors the moment they land and stitches their sessions and devices into one consented, first-party profile. A subscriber who compared plans on mobile on Tuesday and comes back on desktop on Saturday is recognised as the same person, so personalisation and remarketing continue from where they left off.
Does this work for existing customers and upgrades, or only new subscribers?
Both. Vodafone runs basket abandonment campaigns with SaleCycle across three customer teams: Acquisition for new customers, Second Line for existing customers buying another product, and Upgrades for existing customers changing their package. Each campaign is built around its own journey, so a subscriber weighing an upgrade sees messaging about their upgrade, not a first-time sales pitch.
Is SaleCycle GDPR compliant?
Yes. SaleCycle is European, GDPR-native and ISO 27001:2022 compliant. Identification is first-party and consent-based by design, so every profile the Data Engine builds is a consented one. For telco brands handling contract and account data, that means your remarketing audience can grow without trading compliance for reach.

Turn more comparisons into subscriptions.

See how Vodafone recovers 2,000 additional sales a month with SaleCycle and what the same approach could unlock for your business.
Book a demo