Case Studies

Air Tahiti Nui strategy to reduce online booking abandonment and boost conversions.

For nearly 25 years, Air Tahiti Nui has been the airline of choice for French Polynesia. Based in Papeete, it connects Tahiti to numerous destinations in 10 countries thanks to its code-sharing with partners including American Airlines, Alaska Airlines, SNCF, Aircalin, Air New Zealand, Japan Airlines, Korean Air, Qantas and LATAM. It operates direct to Tokyo, Auckland, Los Angeles, Seattle and Paris. As a major player in the development of the tourism industry in French Polynesia and aware of the challenges linked to its activity (climate-energy, competition, new regulations, etc.), Air Tahiti Nui has voluntarily committed itself since 2015 to a Corporate Social Responsibility (CSR) approach.

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Opening rate
Clic rate / opening
Conversions value

Background Story

What were the frustrations/difficulties you faced before working with SaleCycle? Loss of shopping baskets. What was the trigger that made you decide to establish a new approach to deal with it? After analysing the conversion tunnel we observed a significant rate of abandonment. SaleCycle's solution won us over in terms of forecasted results, ROI, and above all, implementation, which did not require any restrictive internal intervention. What are the objectives you are trying to achieve? The objective was twofold, to collect qualified leads in order to enrich our database and not to lose a conversion in the process, and therefore boost our sales volume. Which solutions have been implemented? Remarketing of basket abandonment, by sending a summary of the flight reservation made by the user one hour after leaving the page of our site followed by a second reminder 24 hours later.




62.36% Opening rate - 23.11% Clic rate / opening - 16.62% Conversion rate / clic - 538,217 € Conversions value


13.42% Display rate - 12.89% Conversion rate / clic - 1,557,204 € Conversions value


23.97% Display rate - 9,29% Conversion rate /clic - 166,237.76 € Conversions value

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