Asics

Founded in 1949 and now with over hundreds of stores globally, ASICS, and ASICS brands are renowned for producing quality footwear and sports equipment. This excellent reputation means ASICS sees thousands of visitors reach their site every day. The challenges which ASICS faced were to bring visitors back to their site who abandoned at various touchpoints, improve the customer journey, and to keep growing their customer base by acquiring more email addresses. ASICS partnered with SaleCycle to combat all of these challenges, and implemented Cart and Browse Abandonment campaigns, as well as dynamic On-Site Remarketing features to upsell and capture email addresses. An Upgraded Customer Journey Acknowledging the presence of abandoners from their site meant ASICS were presented with the opportunity to review their customer journey with the help of SaleCycle. Segmented by both age and gender, ASICS now sends tailored, targeted and trendy emails, which reinforce their brand and bring customers back to complete their purchases. The journey improvements don’t end there, as the addition of On-Site Remarketing Progress Bar campaigns mean that customers visiting the ASICS site now receive dynamic notifications which inform them how much more they need to spend to receive free delivery - in turn increasing ASICS’ conversion value.