With the rapid growth of its online activities, Breitling identified gaps in its strategy. There was no formal process for collecting new user data from Salesforce. These shortcomings prevented Breitling from better understanding and recognisi
In November 2023, Breitling made a decisive move by partnering with SaleCycle, a company known for its customer journey optimisation and conversion-boosting solutions. This decision was not taken lightly. Inspired by a recommendation from an experienced e-commerce manager at Valentino, Breitling saw SaleCycle as a strategic partner capable of bringing a new dimension to their online strategy.
Greater visitor identification. The identity resolution module enables 45% of traffic to be identified by anonymous and non-logged visitors. This extra identified traffic enables the brand to engage as many visitors as possible and then convert them into buyers.
One of the keys to success in this collaboration between Breitling and SaleCycle has been the ability to make continuous optimisations based on real-time performance analysis. The SaleCycle team supported Breitling throughout this process, identifying areas for improvement and implementing adjustments to maximise campaign results.
