How Vodafone utilised SaleCycle’s conversion suite, resulting in 2,000 additional sales per month.

Basket abandonment email campaign

We launched a two-cycle basket abandonment email campaign, including a consent scraper for home broadband. During the optimization phase, we focused on the open rate and click-through rate, which improved performance, and then launched a third email cycle to further improve performance. Following the huge success with home broadband, we rolled out to all products on the site, taking over from the previous supplier. This included the launch of a two-cycle basket abandonment campaign for phones, SIM cards, tablets, and laptops with 3 key customer teams: Acquisition (new customers), Second Line (existing customers buying another product), and Upgrades (existing customers upgrading their package). Once again, after initial success, we deployed third cycle emails for all live campaigns to improve performance by a further 5%.