Case Studies

How Vodafone utilised SaleCycle’s conversion suite, resulting in 2,000 additional sales per month.

Vodafone's struggles with phone sales were alleviated thanks to an innovative approach by SaleCycle. SaleCycle implemented a unique promotional code test specifically targeted at customers who abandoned their carts.

Talk to an expert
+12%
Click rate
+51 %
Conversion rate from send
+36 %
Conversion rate per click

Basket abandonment email campaign

We launched a two-cycle basket abandonment email campaign, including a consent scraper for home broadband. During the optimization phase, we focused on the open rate and click-through rate, which improved performance, and then launched a third email cycle to further improve performance. Following the huge success with home broadband, we rolled out to all products on the site, taking over from the previous supplier. This included the launch of a two-cycle basket abandonment campaign for phones, SIM cards, tablets, and laptops with 3 key customer teams: Acquisition (new customers), Second Line (existing customers buying another product), and Upgrades (existing customers upgrading their package). Once again, after initial success, we deployed third cycle emails for all live campaigns to improve performance by a further 5%.

Talk to an expert

On-site remarketing campaign

We launched on-site remarketing to help Vodafone's teams achieve their key objectives. The main aim of these campaigns was to increase on-site conversion rates by displaying attractive offers when a customer was inactive or intending to leave the site, to persuade them to complete their purchase. We launched our first display ad and they've been using them every month since then to promote the latest offers. The second on-site remarketing solution was called “Problem Solver”, with the aim of solving a key question: “What is the customer looking for during their journey? A bit like when a customer walks into a Vodafone store and is greeted by a sales assistant. The onsite “Problem Solver” message helps to understand the customer's needs and suggest the best solution.

Main objective

Vodafone was working with a competitor and wanted to see how SaleCycle could improve their performance. It started with the first campaign focused on home broadband, with the idea that if successful, it would be extended to all products. The main objective of the campaign was to increase the conversion rates of abandoned carts on-site for the home broadband team. They wanted to boost the number of home broadband sales since this campaign had previously taken a back seat, with phones and SIM cards being prioritized. Vodafone was able to increase online sales across all its teams by implementing SaleCycle's cart abandonment program and on-site campaigns. SaleCycle is responsible for generating over 2,000 online sales each month from cart abandonment alone. In just 90 days, SaleCycle contributes to 2.66% of all Vodafone's sales.

Background story

Vodafone is one of the leading telecommunications companies in Europe and Africa and Europe's largest and most dynamic 5G network. Vodafone has 323 million mobile customers in 21 markets and 48 partner markets around the world. They deliver a variety of cutting-edge technologies and digital products and services to our markets, including: smartphones, broadband, AI, cloud services and more

Talk to an expert

Ready to Witness
the Power of SaleCycle?