Identify and track anonymous visitors on your ecommerce site
Anonymous website visitor identification links a visit to a real shopper, even when they never log in. SaleCycle combines behavioural, device and first-party data from one master tag to recognise up to 70% of anonymous ecommerce traffic, so you can personalise the visit and follow up after they leave.
Our expert team is with you every step of the way.
What is anonymous website visitor identification?
Most visitors to an ecommerce site never log in or fill in a form. They browse, add to basket and leave, and your analytics only sees a session. Anonymous visitor identification recognises who that shopper is, so the visit stops being a number and becomes someone you can serve and contact.
Recognises the individual shopper from first-party signals, so you can personalise their visit and follow up by email, SMS or WhatsApp after they leave.
Add the tag directly or through Google Tag Manager. It starts collecting behavioural and device signals on every page.
Resolve the identity
The Data Engine matches those signals with first-party data you already hold, such as your CRM and email lists, to recognise the shopper behind the session.
Build one profile
Each visit adds to a single profile, so a shopper who browses on mobile and comes back on desktop is recognised as the same person.
What you can do once a visitor is identified
See
Understand your audience
Report on who is visiting: who is new, who keeps coming back, and who has browsed but never bought.
Yes, when it is built on first-party data and consent. SaleCycle identifies visitors from data your shoppers have shared with you, under your own consent settings.
GDPR and CNIL compliant
ISO 27001 certified
Consent-first: tracking follows the choice each visitor makes
Breitling identified 45% of its website traffic with SaleCycle's identity resolution, then used it to power its remarketing emails.
SaleCycle case study, self-reported. Results depend on each site's setup.
Frequently asked questions
How do you identify anonymous website visitors?
By matching what a visitor does on your site with first-party data you already hold. SaleCycle does this from one master tag and recognises up to 70% of anonymous ecommerce traffic.
How does anonymous visitor tracking work?
A tag collects behavioural and device signals, the Data Engine matches them with your first-party data, and each visit is added to one shopper profile.
Is anonymous visitor tracking legal under GDPR?
Yes, when it relies on first-party data and respects each visitor's consent choice. SaleCycle is GDPR and CNIL compliant and ISO 27001 certified.
How is this different from B2B visitor identification?
B2B tools identify the company behind an IP address. Ecommerce visitor identification recognises the individual shopper, so you can personalise their visit and follow up after they leave.
Can it connect to my CRM?
Yes. SaleCycle connects to CRM and marketing platforms including Salesforce Marketing Cloud, HubSpot and Adobe.
How long does it take to set up?
Most sites are live in weeks, with our expert team alongside you from installation to the first results.
See who your anonymous visitors are
We'll show you how much of your traffic SaleCycle could identify, using your own site.
