How LATAM Airlines Leveraged Identity Resolution to Recover $1.4 Million in Revenue

LATAM Airlines has been serving passengers in South America for almost a century. Based in Santiago, Chile, it is now the leading airline in Latin America.

Connecting passengers across the continent, it operates routes to destinations including Argentina, Colombia, Brazil, and Peru.

LATAM is passionate about protecting its homeland, as South America is home to six of the 10 most biodiverse countries on the planet.

To achieve its remarketing goals, LATAM Airlines turned to SaleCycle. The airline implemented several SaleCycle solutions, including cart abandonment.

Personalisation is no longer a nice-to-have for consumers – it's a must. To deliver personalised marketing messages, LATAM implemented a dynamic segmentation strategy.

Cart abandonment emails were tailored to the destination that the user had abandoned their booking for. This ensured that remarketing messages were relevant and increased click-through rates.

To capatilise on high-demand periods, LATAM strategically introduced other features, including countdown timers during Black Friday to drive increased urgency and conversions.