Success story
CUSTOMER SUCCESS

How The Kooples Expanded its reach and recovered revenue with browse abandonment campaigns

Retail
France
57.8%
ROI per €1 invested
18.2%
to go live
+28%
of anonymous visitors identified
CUSTOMER SUCCESS

About The Kooples

The Kooples was established in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha. French slang for "the couples", The Kooples set out to design staple pieces for men and women, inspired by Parisian fashion.
THE CHALLENGE

To fill the conversion gap

Since 2017, The Kooples has partnered with SaleCycle to implement cart abandonment campaigns. Despite the success of these campaigns, conversion opportunities were still being missed.The fashion house noticed that a larger number of users were browsing products without initiating checkout.To fill this conversion gap, The Kooples introduced a browse abandonment campaign in 2023.
THE SOLUTION

Browse abandonment campaign

The Kooples launched a long-term browse abandonment campaign in October 2023 with SaleCycle. This allowed the brand to expand its re-engagement funnel and reach potential visitors earlier in their journey.

As part of the campaigns, personalised emails were sent to users who had browsed The Kooples website without adding any items to their cart. These emails were timed shortly after abandonment to maximise conversion potential.

Targeting both logged and unlogged visitors
Dynamic content based on recently viewed products
Integration with existing cart abandonment and on-site remarketing efforts
Brand consistency across all touchpoints
  • Targeting both logged and unlogged visitors
  • Dynamic content based on recently viewed products
  • Integration with existing cart abandonment and on-site remarketing efforts
  • Brand consistency across all touchpoints
Intelligence Centre
Activation Suite
Ai Studio
Fashion webpage featuring models wearing contemporary casual clothing, including a man in a gray jacket and a woman in a white shirt, with sections for product recommendations, FAQs, and store locations.
THE RESULTS

What happened next.

57.8%
ROI per €1 invested
18.2%
from contract to live
+28%
high-intent visitors re-engaged
The Kooples continues to optimise its customer journey with full-funnel remarketing strategies.

This includes:

‍• Cart and browse abandonment
• On-site messaging
• Bulk re-targeting

With these re-marketing activities, The Kooples hopes to engage users at every key moment of the customer journey.
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" Our abandoned cart emails had already delivered strong performance, but we knew we were leaving opportunities on the table. Adding the browse abandonment campaign helped us capture a much broader audience and drive measurable impact on our online turnover. "
The Kooples brand logo in a bold, uppercase serif font.

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Case Study

How The Kooples Expanded its reach and recovered revenue with browse abandonment campaigns

7 steps to declutter your online store and boost conversions

The Kooples was established in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha. French slang for "the couples", The Kooples set out to design staple pieces for men and women, inspired by Parisian fashion.

However, the brothers wanted to push the boundaries of French fashion, which is renowned for its timeless elegance. The Kooples took these elements and infused them with rock & roll spirit to reimagine essential fashion pieces.

The Kooples has continued to evolve, whilst staying true to its roots of living life uniquely and authentically. It now offers ready-to-wear collections and exclusive collaborations, with stores across the world.

Two young men with blond hair dressed in black, one holding a tambourine and the other wearing sunglasses, sitting on a patterned rug against a paneled wall.
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No emails required
The Kooples Goals
Engage users earlier
in the customer journey
Target users
logged-in and anonymous users who had expressed browsing interest
Maximise revenue
during crucial moments by retargeting
top-of-funnel abandoners
The forecast before SaleCycle
Since 2017, The Kooples has partnered with SaleCycle to implement cart abandonment campaigns. Despite the success of these campaigns, conversion opportunities were still being missed.The fashion house noticed that a larger number of users were browsing products without initiating checkout.

To fill this conversion gap, The Kooples introduced a browse abandonment campaign in 2023.
SaleCycle square brand logo
“Our abandoned cart emails had already delivered strong performance, but we knew we were leaving opportunities on the table. Adding the browse abandonment campaign helped us capture a much broader audience and drive measurable impact on our online turnover.”
Download the PDF
No emails required