ROI per €1 invested
Conversion rate
of anonymous visitors identified
The Kooples was established in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha. French slang for "the couples", The Kooples set out to design staple pieces for men and women, inspired by Parisian fashion.
Since 2017, The Kooples has partnered with SaleCycle to implement cart abandonment campaigns. Despite the success of these campaigns, conversion opportunities were still being missed.The fashion house noticed that a larger number of users were browsing products without initiating checkout.To fill this conversion gap, The Kooples introduced a browse abandonment campaign in 2023.
The Kooples launched a long-term browse abandonment campaign in October 2023 with SaleCycle. This allowed the brand to expand its re-engagement funnel and reach potential visitors earlier in their journey.
As part of the campaigns, personalised emails were sent to users who had browsed The Kooples website without adding any items to their cart. These emails were timed shortly after abandonment to maximise conversion potential.
Targeting both logged and unlogged visitorsDynamic content based on recently viewed productsIntegration with existing cart abandonment and on-site remarketing effortsBrand consistency across all touchpoints
ROI per €1 invested
Conversion rate
of anonymous visitors identified
The Kooples continues to optimise its customer journey with full-funnel remarketing strategies.
This includes:
With these re-marketing activities, The Kooples hopes to engage users at every key moment of the customer journey.
