The Euromaster Group is the leading service provider for car, van, and truck fleets across Europe. Operating in 17 European countries, it boasts over 2,460 centres and sells over 10,000,000 tyres annually.
Euromaster France represents a large portion of the group's network, with over 450 centres across the country. It strives to offer around-the-clock mobility and safety with support from skilled technicians.
The automotive industry is renowned for being extremely competitive. That's why seamless customer experiences in-person and online are crucial for Euromaster France.
SaleCycle implemented a cart abandonment campaign to target visitors who left the website before completing a purchase. This included timely, personalised reminder emails to draw users back to the Euromaster website.
As a key requirement of the strategy, SaleCycle also utilised consent-based tracking. This meant that only users who had explicitly opted in were targeted. As well as building trust, it also ensured that Euromaster France fully complied with data regulations.
Key feature of the campaign included:
