Vodafone is one of the leading telecommunications companies in Europe and Africa and Europe's largest and most dynamic 5G network. Vodafone has 323 million mobile customers in 21 markets and 48 partner markets around the world. They deliver a variety of cutting-edge technologies and digital products and services to our markets, including: smartphones, broadband, AI, cloud services and more.

Using SaleCycle, a two-cycle basket abandonment email campaign was launched, including a consent scraper for home broadband. The optimisation phase focused on the open rate and click-through rate, which improved performance. A third email cycle was also launched to further improve performance. Following the huge success with home broadband, the campaign was rolled out to all products on the site, taking over from the previous supplier. This included the launch of a two-cycle basket abandonment campaign for phones, SIM cards, tablets, and laptops with 3 key customer teams: Acquisition (new customers), Second Line (existing customers buying another product), and Upgrades (existing customers upgrading their package). Once again, after initial success, third cycle emails were deployed for all live campaigns to improve performance by a further 5%.