Case Study

How Zadig&Voltaire Reignited Shopper Interest with Bulk Retargeting During Commercial Events

7 steps to declutter your online store and boost conversions

Zadig&Voltaire is a global luxury fashion brand established in 1997 by Thierry Gillier. Its collections are synonymous with effortless and unique pieces that embody the French Spirit of Freedom.

A firm believer in using stores for experimentation, it was natural that this same ethos was echoed in the brand's online presence. To do this, Zadig&Voltaire has partnered with SaleCycle since 2019 to enhance its online customer journey.

Always forward-thinking, the brand was one of the first to trial SaleCycle’s Bulk Retargeting campaigns.

No emails required

Zadig&Voltaire
Goals

^{Quickly re-engage shoppers:}

who had shown intent but left without converting

^{Target users}

at the right moment, during sales campaigns when urgency peaks

^{Be compliant}

and brand consistent without resorting to generic mass marketing

The forecast before SaleCycle

In the fast-paced world of luxury fashion, sales events represent key revenue opportunities.Zadig&Voltaire needed a strategy to drive more traffic and boost online revenue during these periods.

However, it also needed to uphold the brand's high standards for customer experience.

Email Remarketing Campaign

Zadig&Voltaire used Bulk Retargeting to send personalised email campaigns to cart abandoners from the last 30 days. The emails were carefully timed to coincide with major promotional events.

These high-impact campaigns were designed to re-engage users with exclusive offers and reminders. With the emails, Zadig&Voltaire hoped to drive customers back to the website when conversion potential was highest.

Key feature of the email campaign included:

‍

Timed batch sends targeting 30-day cart abandoners
Email creative tailored to each campaign’s theme
Full integration with existing consent data for GDPR compliance

The results

58.3%

Open Rate

2.8%

Conversion rate

+7%

Recovered revenue

ROI : €4

for every €1 spent.

“Partnering with SaleCycle has truly elevated our remarketing strategy. The Bulk Retargeting campaigns, alongside our ongoing Cart Abandonment and On-Site Remarketing initiatives, have made it easy to reconnect with a wide audience in a way that feels both timely and brand-appropriate. We’ve seen real results, and I would absolutely recommend SaleCycle to any brand looking to take their re-engagement to the next level.”

No emails required