Around 75% of shoppers leave ecommerce websites with items still in their basket. For a number of years now brands have been using cart abandonment emails to try and reconnect with those interested-but-not-convinced shoppers.
Using data from over 500 of the world’s biggest and best-loved brands, we’ve produced the following infographic to show you what makes the perfect cart abandonment email.
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Want more tips for the perfect cart abandonment email?
Packed full of ideas and practical examples from brands like IKEA, Ralph Lauren and Virgin Atlantic, our new eBook: “The Cart Abandonment Email Playbook” is a must read for any marketer managing or planning a cart abandonment email campaign.