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L'Occitane blossomed in 1976 in Provence, France, with a mission to promote the therapeutic benefits of aroma and phytotherapy through cosmetics and beauty. With a strong commitment to sustainability and respect for the environment, the brand ethically harnesses natural resources, imbuing each of its products with the spirit of Provence.
L'Occitane Spain recognised SaleCycle's outstanding expertise in the beauty sector, backed by successful collaborations with renowned brands such as Estée Lauder, The Body Shop, Yves Saint Laurent, Chloé, among others. This solid track record in the market caught their interest as a potential strategic partner. Finally, L'Occitane Spain chose to forge an alliance with SaleCycle in order to achieve its main strategic objectives:
By partnering with SaleCycle, L'Occitane sought to optimise its online presence, reach anonymous users, and maintain personalised communication to drive conversions and strengthen its database of potential customers.
In order to recover lost sales, L'Occitane Spain implemented SaleCycle's abandoned cart solution. The implementation of this solution was tailor-made, as it was decided to only focus on non-logged-in opt-ins that had been previously identified thanks to our MPS (Marketing Permission Service) solution. This decision was taken with the aim of increasing the reach of the campaign.With this solution, all users who had added items to their cart and had not completed the purchase, would receive 2 cycles of personalised abandoned cart emails focused on conversion. These emails aimed to add marketing pressure on potential customers to complete the purchase.
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In terms of favourite solutions, they highlight the effectiveness and positive results achieved with the ‘email my basket’ and ‘abandoned cart’ strategies. They comment that these solutions have proven to be highly effective in recovering lost sales and improving the customer experience in the online shopping process, which has led them to renew the solution on an annual basis since its implementation.
SaleCycle has now become L'Occitane Spain's leading solution for the recognition of anonymous users. The company expresses great satisfaction with the results achieved so far. They are in constant collaboration with the SaleCycle Account Manager to, together, identify areas for improvement. The partnership is constantly evolving. L'Occitane Spain intends to continue implementing SaleCycle solutions.
Rebeca Matías Gonzalez
Head of Digital Marketing, e-commerce& Customer Service Spain & Portugal at L’Occitane
