ROI per €1 invested
Open Rate
Recovered revenue
Zadig&Voltaire is a global luxury fashion brand established in 1997 by Thierry Gillier. Its collections are synonymous with effortless and unique pieces that embody the French Spirit of Freedom.
A firm believer in using stores for experimentation, it was natural that this same ethos was echoed in the brand's online presence. To do this, Zadig&Voltaire has partnered with SaleCycle since 2019 to enhance its online customer journey.
Always forward-thinking, the brand was one of the first to trial SaleCycle’s Bulk Retargeting campaigns.
In the fast-paced world of luxury fashion, sales events represent key revenue opportunities.Zadig&Voltaire needed a strategy to drive more traffic and boost online revenue during these periods.However, it also needed to uphold the brand's high standards for customer experience.
Zadig&Voltaire used Bulk Retargeting to send personalised email campaigns to cart abandoners from the last 30 days. The emails were carefully timed to coincide with major promotional events.
These high-impact campaigns were designed to re-engage users with exclusive offers and reminders. With the emails, Zadig&Voltaire hoped to drive customers back to the website when conversion potential was highest.
Key feature of the email campaign included:
ROI per €1 invested
Open Rate
Recovered revenue
The Bulk Retargeting campaign proved to be a huge success for Zadig&Voltaire. With strategic timing and compelling creative, the brand was able to re-engage abandoned shoppers.
This led to a surge in conversions during key sales events, which drove impressive revenue returns throughout 2024.
