Identity  resolution

The secret guide to  recognising your visitors

7 steps to declutter your online store and boost conversions

This secret weapon will help you to identify 70% of your anonymous visitors, grow your list and recover lost revenues!

What is Identity Resolution?

In our day-to-day life, we as humans can be easily identified by various forms of personal identification. Whether that be a passport, a driving license, or even just a work pass.Identity resolution works in a similar way by forming a complete, unified profile of a user's online life. It links disparate information from across the customer journey to create a single customer view. Think of it like a game of connecting the dots.

No emails required

Why is Identity Resolution Necessary?

^{Cookie blockers}

Browsers including Firefox and Safari, block third-party cookies by default. While others offer cookie-blocking extensions that can be installed. Visitors using these browsers will be unrecognisable if your website collects third-party cookies.

^{Incognito browsing}

Many users who are conscious of their privacy online prefer to go under the radar using incognito mode. This prevents the browser from collecting any data, which can then be used for advertising purposes.

^{Device or browser swap}

Visitors regularly switch devices throughout the day and also regularly change browsers. This can lead to users appearing as anonymous if they are using a device or browser that hasn’t previously been identified.