Red stamp with the words 'TOP SECRET' in uppercase letters.

Identity 
resolution

The secret guide to 
recognising your visitors

7 steps to declutter your online store and boost conversions

This secret weapon will help you to identify 70% of your anonymous visitors, grow your list and recover lost revenues!

What is Identity Resolution?

In our day-to-day life, we as humans can be easily identified by various forms of personal identification. Whether that be a passport, a driving license, or even just a work pass.Identity resolution works in a similar way by forming a complete, unified profile of a user's online life. It links disparate information from across the customer journey to create a single customer view. Think of it like a game of connecting the dots.

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Why is Identity Resolution Necessary?
Cookie blockers
Browsers including Firefox and Safari, block third-party cookies by default. While others offer cookie-blocking extensions that can be installed. Visitors using these browsers will be unrecognisable if your website collects third-party cookies.
Incognito browsing
Many users who are conscious of their privacy online prefer to go under the radar using incognito mode. This prevents the browser from collecting any data, which can then be used for advertising purposes.
Device or browser swap
Visitors regularly switch devices throughout the day and also regularly change browsers. This can lead to users appearing as anonymous if they are using a device or browser that hasn’t previously been identified.
Infographic titled 'The Importance Of Identity Resolution' explaining how identity resolution unites customer data from multiple sources to create a complete view; benefits include identifying website visitors, delivering timely messages, improving customer retention, and creating hyper-personalised experiences.
Purple textured background with white text reading 'IDENTITY RESOLUTION:' and orange text below reading 'Customer Intent Signals', accompanied by a small orange square with a white stylized 'S' logo.
Document titled 'Browse abandonment' explaining how abandoning browsing sessions can trigger re-engagement emails, with an example of a fashion website showing a discount offer and recently viewed items.
A vintage-style document titled 'TOP SECRET' explains cart abandonment, stating 70% of carts globally are abandoned, with an example of a Vodafone email reminding a customer about their saved iPhone order and encouraging them to complete the purchase.
Top secret document explaining product recommendations with examples showing diverse product suggestions including clothing, handbags, and shampoos to illustrate increased conversion rates.
Purple textured background with an orange square logo above white text reading ‘Download the full guide to learn more about customer intent signals!’
Digital fingerprint with a red shield symbol and the text 'SECURE' overlayed in the center.
Red fingerprint to the left of a red right-pointing arrow.
The SaleCycle solution
Ready to start your identity resolution journey with SaleCycle? Find out how we can help you identify 70% of anonymous visitors.
Black and white portrait of a woman with long wavy hair wearing a dark top, smiling slightly.
Identified
N: Jane White

E: j.white@msn.com
L: United Kingdom
Blurred black-and-white portrait with a large red question mark overlaying the face.
Anonymous
N: X
E: X
L: X
Black and white portrait of a man with dark hair, wearing a collared shirt and sweater, looking directly at the camera with a slight smile.
Identified
N: Ian Gray

E: gray.ian@yahoo.com
L: Germany
Black and white blurred portrait of a person with a large red question mark over the face.
Anonymous
N: X
E: X
L: X
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