Case Study

How Maje Boosted Engagement and Online Sales Through Browse Remarketing and Bulk Retargeting

7 steps to declutter your online store and boost conversions

Maje is a leading name in contemporary Parisian fashion and a member of the SMCP Group. Founded in 1998, the brand is renowned for its sophisticated style and trend-forward collections. With a strong online and physical presence, Maje seeks innovative ways to drive engagement and performance.

To enhance its digital strategy, Maje partnered with SaleCycle to implement a data-driven remarketing approach, focusing on two key areas:
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Browse Remarketing to retarget upper-funnel visitors
Bulk Retargeting to capitalise on key promotional period

No emails required

Maje Goals

^{Quickly re-engage shoppers:}

who had shown intent but left without converting

^{Drive traffic}

at the right moment, during sales campaigns when urgency peaks

^{Reduce abandonment rate}

high website abandonment rates, with an average of 68.3%

The forecast before SaleCycle

Browse remarketing campaign

To reconnect with visitors who viewed products without converting, Maje launched a browse abandonment email campaign.

These emails automatically trigger based on user behaviour, showcasing recently viewed products and tailored suggestions.

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One-cycle email triggered shortly after session end
Targeted both opt-in, logged-in, and anonymous users
Dynamic creatives displayed browsed items or relevant alternatives

This helped turn casual browsers into engaged shoppers and contributed to incremental revenue.

The results

58.4%

Open Rate

17%

Click rate from open

9.7%

Conversion rate from click

ROI : €7

for every €1 spent.

Bulk retargeting campaign

Maje also implemented Bulk Retargeting - a strategic email blast sent during specific periods, such as sales events. These one-off campaigns re-engaged all basket and browse abandoners from the past 30 days, even those who didn’t receive real-time triggered emails.

‍

Deployed during commercial campaigns (e.g., private sales, seasonal promos)
Reinforced brand visibility during time-sensitive events
Drove high-intent traffic back to the site at scale

With targeted automation and mass retargeting, Maje created a balanced and effective strategy.

The results

53.2%

Open Rate

24.5%

Click rate from open

8.4%

Conversion rate from click

ROI : €4.5

for every €1 spent.

“SaleCycle has allowed us to fully leverage our website traffic by targeting the right visitors at the right time. The browse remarketing campaign helps us stay present in the customer journey from the earliest touchpoint, while Bulk Retargeting drives powerful results during key moments. It’s a smart, high-impact approach to re-engagement.”

No emails required