On-site personailsation

What is personalisation on-site?

Personalisation consists of addressing each of its visitors in a unique way. It can be done at various levels: messages, products, promotions and the UX of the site.

Thanks to the power of artificial intelligence and machine learning, SaleCycle is able to analyse behavior in real time of each visitor to your site and adapt the content displayed accordingly. Thus, each visitor is at ease with the content offered to them: they immediately find information and products that are relevant to their journey and their intention.

Create new browsing experiences to increase your sales!

Enter the new world of site optimisation

Behavioral analysis

SaleCycle collects behavioral data from visitors to your site to analyse them.

Visitor Intent Scoring thanks to AI

Thanks to this information, the SaleCycle algorithm places each visitor in a specific category, according to their engagement on the site.

Content adaptation

SaleCycle allows you to adapt the content of your site automatically and in real time, thanks to a wide choice of customizable formats.

Optimise your site with the visitor's engagement score

The SaleCycle solution analyses the behavior of visitors on site (and outside by email) and positions them at various stages in the sales funnel. You are thus creating a unique experience for everyone and give them the right speech at the right time to naturally move them forward to the act of purchase.‍

‍Scoring evolves in real time thanks to each action carried out and prioritises your leads via a dashboard. You then have plenty of time to address them personally or via automations.

Site optimisation often unexploited, the monitoring of product attractiveness

The SaleCycle solution brings dynamism to your website. Its display is constantly repeated according to the tastes of visitors. Thanks to product attractiveness monitoring. Too many sites offer a classic product display and do not take into account the success of the products with visitors. SaleCycle will reorganise your products intelligently.

‍Is a product popular with your users? It is moved to the top of the list.

‍With the SaleCycle Analytics solution, you detect anomalies immediately. Is a product not selling? Is a page showing an excessive bounce rate? You have the keys in hand to react immediately and offer alternatives that will serve your growth.

What is site optimisation ?

Website optimisation includes all technical and marketing practices that aim to traffic acquisition, increasing visitor engagement and conversion in prospects or customers. It is often associated with the term Growth Hacking or Growth Marketing and the AARRR framework, which allows visitors to move forward in the sales funnel so that they become loyal customers and prescribers.

In the broad sense of the term, site optimisation is not limited to the study of the user experience but also concerns acquisition through natural referencing and the optimisation of technical performance.

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