Case Study

How The Kooples Expanded its reach and recovered revenue with browse abandonment campaigns

7 steps to declutter your online store and boost conversions

The Kooples was established in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha. French slang for "the couples", The Kooples set out to design staple pieces for men and women, inspired by Parisian fashion.

However, the brothers wanted to push the boundaries of French fashion, which is renowned for its timeless elegance. The Kooples took these elements and infused them with rock & roll spirit to reimagine essential fashion pieces.

The Kooples has continued to evolve, whilst staying true to its roots of living life uniquely and authentically. It now offers ready-to-wear collections and exclusive collaborations, with stores across the world.

No emails required

The Kooples Goals

^{Engage users earlier}

in the customer journey

^Target^users

logged-in and anonymous users who had expressed browsing interest

^{Maximise revenue}

during crucial moments by retargeting
top-of-funnel abandoners

The forecast before SaleCycle

Since 2017, The Kooples has partnered with SaleCycle to implement cart abandonment campaigns. Despite the success of these campaigns, conversion opportunities were still being missed.The fashion house noticed that a larger number of users were browsing products without initiating checkout.

To fill this conversion gap, The Kooples introduced a browse abandonment campaign in 2023.

Browse abandonment campaign

The Kooples launched a long-term browse abandonment campaign in October 2023 with SaleCycle. This allowed the brand to expand its re-engagement funnel and reach potential visitors earlier in their journey.

As part of the campaigns, personalised emails were sent to users who had browsed The Kooples website without adding any items to their cart. These emails were timed shortly after abandonment to maximise conversion potential.

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Targeting both logged and unlogged visitors
Dynamic content based on recently viewed products
Integration with existing cart abandonment and on-site remarketing efforts
Brand consistency across all touchpoints

The results

57.8%

Open Rate

18.2%

Conversion rate

17.1%

Click rate

+28%

Recovered revenue

“Our abandoned cart emails had already delivered strong performance, but we knew we were leaving opportunities on the table. Adding the browse abandonment campaign helped us capture a much broader audience and drive measurable impact on our online turnover.”

No emails required