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Basket Abandonment Emails

Reconnect with your hottest prospects

84% of visitors add something to their shopping basket but then leave your site. Use Basket Abandonment Emails to remind them what they left behind.

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Cart Abandonment Email example

How it works

87% of people who abandon their basket say they would consider returning to purchase. They just need the right prompt.

Progress Bar Example


When a visitor leaves your site without purchasing items in their basket, we send a personalised email with all the details of what they’ve left behind.


Boost the performance of your campaign by adding an extra email cycle. Sending messages 1 hour, 24 hours, and 72 hours after an abandonment can improve campaign performance by up to 30%.

Email Optimisation

We test all elements in Basket Abandonment Emails, including images, subject lines and send times to find the best performing version.

About Basket Abandonment Emails

Basket Abandonment happens when visitors to a website add something to their basket but leave the site without completing a purchase.

In retail, it’s frequently called basket abandonment, but the same principle applies to other types of websites.

There’s booking abandonment within the travel industry, where a customer begins the process of booking a flight, hotel or other travel product but leaves without finishing.

Form abandonment refers to financial websites where customers leave without completing forms for insurance quotes, subscriptions and other financial products.

In all of these cases, the fact that customers have begun the processing of buying, booking, or requesting a quote indicates a clear interest in your products or services.

Once shoppers have abandoned a purchase, that doesn’t need to be the end of the story. People often abandon because they’re not quite ready to buy at that point, not because they never intend to buy.

A well-timed Basket Abandonment Email, sent within an hour or two of the customer leaving a purchase, can persuade them to come back and complete the booking or purchase. This is even more important around the busiest retail months online because your online traffic will be higher with people actively looking to make purchases. SaleCycle data also found online abandonment peaks in November, as a result of Black Friday sales, therefore your checkout process and basket abandonment email strategy needs to be solid to enable you to recover abandoned sales.

Basket Abandonment Emails, with an average open rate of 43% and conversion rates of 2.9%, have some of the best performance stats of any marketing email, which is ideal for your conversion rate optimisation strategy.

Whether delivered via email or SMS, basket abandonment messages work because they are highly relevant to shoppers, reminding them of the products they were about to buy, as well as making it easy to complete the purchase.

Basket Abandonment Email Strategy

There are different types of basket abandonment emails. The sector and the type of abandonment will determine the tools used in the abandoned basket email and the strategy used to resonate with the customer. It’s important to create dynamic and personalised content in each email. You can focus on a specific product that the customer has engaged with or use tools like voucher codes and countdown timers to entice the user to complete their purchase. You can also use cross-selling and upsell tactics in your basket abandonment emails using SaleCycle’s key solutions.

Best Basket Abandonment Email Examples

There are a selection of features to use to create the best basket abandonment emails. For example, use segmentation to personalise your emails because it’s important to target your customers with specific content that resonates with them. Another example of the best basket abandonment emails to send is make sure to send them in drips campaigns or ‘cycles’. A customer’s inbox is busy to make sure to have a consistent campaign. You must also use different messaging and strategies, for example your first cart abandonment email may be product-led and your second might be urgency-led.

Basket Abandonment Email & Conversion Tips

Visit the SaleCycle blog for basket abandonment email campaign examples, as well as many other advanced digital marketing tips and best practice. We post ecommerce email marketing statistics and trends taken from our high amounts of client data to help you make better marketing decisions. But we also highlight the importance of replenishment emails and other tools and examples so we make sure that our content is digestible for all types of readers.

Add Basket Abandonment Emails To Your Campaign