Originally taking the US by storm in the late 1980s, Black Friday has since become a global shopping phenomenon. What started as a one-day event on the Friday after Thanksgiving has now become, for many, a month-long sales period.
It’s not hard to see why. Black Friday and Cyber Monday are two of the three most profitable events in the Golden Quarter. This term is used to describe the final quarter of the year, from October to December, which also includes Boxing Day.
So, how can you effectively engage both logged-in and non-logged-in visitors?
And how can you maximise conversions and sales?
What will you discover in the guide?
