How did Breitling increase its online 
sales by identifying more visitors and collecting more data?

How did Breitling increase its online 
sales by identifying more visitors and collecting more data?

The ecommerce landscape has undergone major shifts in the aftermath of the COVID-19 pandemic. Like many others, the luxury Swiss watch brand, Breitling, saw a surge in online sales.

Despite a huge uplift in online activities, the brand identified areas for improvement in its strategy. Breitling turned to SaleCycle to optimise its online performance by identifying more visitors. As well as strengthening data collection to deliver tailored CRM activity.

In this case study, you can discover how Breitling:

  • Utilised identity resolution to identify anonymous and non-logged-in visitors
  • Drove conversions by re-engaging visitors who abandoned their carts
  • Implemented a test and learn approach to enhance its user experience
Download the case study!
What our clients have said about us...
"In the fast-paced digital world, we collaborate effectively with a wide array of vendors. SaleCycle has become our strategic partner to optimise the management of abandoned carts while understanding our needs and seeking effective synergies that maximise 
our available technologies."
Andrea brand logo
"We were clear that we needed a solution to identify users who were not logged in or outside our database and impact them with a campaign to recover those abandoned baskets. SaleCycle presented us with a clear, simple solution with continuous support to optimise results."
L'Occitane brand logo
"SaleCycle is a very effective solution to engage with our prospects after they browse and generate additional revenue."
Claudie Pierlot brand logo
"SaleCycle's cart abandonment emails allow us to send targeted relevant messages, across multiple languages and countries, ensuring a coherent user experience."
Hertz brand logo