Anonymous visitors are a goldmine, identifying them is key

The ecommerce landscape has undergone major shifts in the aftermath of the COVID-19 pandemic. Like many others, the luxury Swiss watch brand, Breitling, saw a surge in online sales.
Despite a huge uplift in online activities, the brand identified areas for improvement in its strategy. Breitling turned to SaleCycle to optimise its online performance by identifying more visitors. As well as strengthening data collection to deliver tailored CRM activity.
In this case study, you can discover how Breitling: