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Breitling, the renowned Swiss luxury watch brand founded in 1884, is known for its constant innovation. As a pioneer in e-commerce since 2018, the brand witnessed a surge in online sales, particularly after the COVID-19 pandemic, a period during which many companies had to make significant investments in digital platforms. To support this ongoing growth, Breitling turned to SaleCycle, a strategic partner capable of addressing its specific challenges and optimising its online operations.
In November 2023, Breitling made a decisive move by partnering with SaleCycle, a company known for its customer journey optimisation and conversion-boosting solutions. This decision was not taken lightly. Inspired by a recommendation from an experienced e-commerce manager at Valentino, Breitling saw SaleCycle as a strategic partner capable of bringing a new dimension to their online strategy.
Greater visitor identification
The identity resolution module enables 45% of traffic to be identified by anonymous and non-logged visitors. This extra identified traffic enables the brand to engage as many visitors as possible and then convert them into buyers.
From Engagement to Conversion
Since implementing SaleCycle’s tools, Breitling has observed a radical transformation in its conversion process. One of the most effective strategies has been the use of “abandoned cart” sequences, which target users who added products to their carts but did not complete the purchase. These highly personalised emails played a central role in reactivating users and turning their intentions into purchases.
In addition to abandoned cart messages, Breitling introduced a new feature called “Basket Save.” This feature, presented as a dynamic pop-in, allowed users to submit their contact details to receive a summary of their cart by email. This not only gave users time to consider their purchases but also allowed Breitling to maintain continuous communication with prospects.
Open rate
Click rate
Conversion rate per click
One of the keys to success in this collaboration between Breitling and SaleCycle has been the ability to make continuous optimisations based on real-time performance analysis. The SaleCycle team supported Breitling throughout this process, identifying areas for improvement and implementing adjustments to maximise campaign results.
Julia Canas
CRM & Customer Journey Manager
