97% of your website traffic is anonymous. Stop flying blind. Connect the dots across the customer journey to trigger perfectly timed, multi-channel campaigns.
Turn this on to identify the users hiding behind incognito modes, cookie blockers, and device swaps.
Activation Channels
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Without identity resolution, you are losing connections due to everyday browser behaviours. Here is why your visitors are appearing anonymous:
Browsers including Firefox and Safari block third-party cookies by default. Visitors using these browsers will be unrecognisable.
Many privacy-conscious users prefer to go under the radar. This prevents the browser from collecting data for advertising purposes.
Visitors regularly switch devices throughout the day. This leads to users appearing as anonymous if the device hasn't been identified.
Identity resolution links disparate data (device ID, location, history) to create a single customer view. Once identified, you can trigger powerful marketing actions:
70% of carts are abandoned. Re-engage indecisive customers with timely emails, WhatsApp messages, or SMS.
Let users pick up their browsing session exactly where they left off, even if they never added to cart.
Increase conversion rates by up to 20% by displaying relevant product suggestions at the right moment.
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