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We Are SaleCycle

Our mission is to inspire, shape and support the conversions that exist within every customer journey.


Why settle for good, when you could do something great.

We work with companies to help inspire, shape and support the conversions that exist within every customer journey. From the moment someone lands on their website for the first time, through to following-up purchases in style and ensuring the journey is truly cyclical.

We do it by putting the customer at the heart of everything we do. And by never settling for good, when we could do something great.

Dominic Edmunds, Founder & CEO

Our Story.

It's been a hell of a journey. And we're just getting started.

Oct ’09 - Dom’s Epiphany

Founder Dominic Edmunds has a vision for an easier way to recover abandoned sales. SaleCycle is born.

Jul ’10 - First Recovered Sale

It works!! Our first recovered sale is a Malmaison Hotel room in Manchester, UK.

Oct ’11 - US Office Opened

Time for the global expansion to begin. SaleCycle hits Sterling, Virginia.

May ’12 - APAC Office Opened

… and it’s not long before we head to Singapore. The views aren’t bad!

Nov ’13 - On-Site Remarketing is Launched

Fashion brand Matalan are one of the first to use it to stop abandonment in it’s tracks.

Apr ’14 - Paris Office Opened

Vive la France ! SaleCycle instantly gets just a little more stylish…

Jul ’14 - SaleCycle Wins an Oscar

Not really. But we did get an Econsultancy Award for our short movie, ‘The Abandoned Toys’.

Mar ’15 - Our Clients Review Us

SaleCycle is the first ever B2B company to publish impartial Reevoo reviews.

Jun ’15 - Business Insider Put Us #1

SaleCycle is named top of a list of the best UK tech companies to work for.

Dec ’15 - 1,000,000,000 Abandonments

Just over 6 years after our birth, we track our 1 billionth abandonment. One. Billion.

Jan ’16 - SMS Remarketing Solution Launched

SaleCycle launches the world’s first SMS Remarketing solution and quickly picks up a MOMA award.

Apr ’16 - 10,000 Followers on Twitter

Whoop! We get the big blue tick from Twitter and hit 10,000 followers.

Aug ’16 - Recognised by Deloitte & The Sunday Times

Make ours a double! SaleCycle makes it into both the Deloitte Technology Fast 500 & Sunday Times Tech Track 100.

Nov ’16 - Browse & Post-Purchase Emails Launched

SaleCycle broadens its feature set to enable clients to target visitors earlier in the buying journey and even after a purchase is made.

Feb ’17 - 500,000,000 Conversions

SaleCycle tracks it’s 500 millionth online conversion. From toasters and teddies, to flights and flowers, we know why people buy.

May '17 - Marketing at 35,000 Feet

Flying high! Our work with airline Fly Scoot is shortlisted in the Direct Marketing category at the Loyalty & Engagement Awards.

Sep '17 - SaleCycle in The Sunday Times Tech Track 100

SaleCycle makes it into The Sunday Times Hiscox Tech Track 100 for a second year running!

Feb '18 - SaleCycle's Global Growth Keeps Going

The Sunday Times recognizes SaleCycle's growing sales around the world

Apr '18 - Marketing Permission Service Launched

SaleCycle launch a service to help brands manage their marketing compliance as legislation becomes stricter.

Apr '18 - We're In Europe's Elite

SaleCycle feature in the Financial Time's list of fastest growing companies in Europe

May '18 - A New Tech Hub

A new tech-focused office opens in Brighton to fuel our development.

Jul '18 - SaleCycle in the Big Apple

A brand new office opens in New York as we continue to grow globally.

SaleCycle Founded
Marketing Experts
Global Offices
International Clients

Leadership Team.

We believe great businesses are built by great people. Here’s just a few of those behind our success.


Dominic Edmunds

Founder & CEO

Matthew Cox

Global Head of Channel Sales

Jude Robertson

Global Head of Implementation & Support

Doug Johnson

Chief Technology Officer

Trevor Nicholson

Chief Financial Officer

Luke Nokes

Global Head of Design

Jeremie Trouillet

Global Head of Sales

Alison Dickens

Head of Employee Engagement

Rebecca Waiting

Global Head of Account Management

Love What You Do

We believe that the only way to do great work is to love what you do. If you want to shine in an environment where innovation is thrived upon, and where your ideas and hard work play a major part in our success, then get in touch!

Careers at SaleCycle

SaleCycle in the Press.

Find out what’s making our ears burn. Here's a collection of what's made the news!

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Marketing Profs
SaleCycle Reveals the Perfect Cart Abandonment Email
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Business Insider
SaleCycle Named UK’s Best Tech Company to Work For
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Digital Doughnut
Global Cart Abandonment Rates Fall to 75.6%
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The Drum
SaleCycle Launches World’s First SMS Remarketing Solution
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Internet Retailing
SaleCycle Becomes First B2B Company to Collect Reevoo Reviews
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10 Things You Didn’t Know about Cart Abandonment

Find Us.

We love entertaining guests… Here’s where you can find us:

New York

315 W 36th S,
New York,



Ground Floor
Alexander House
1 Mandarin Road
United Kingdom

Tel: +44 (0) 191 500 7400


Mocatta House
Trafalgar Pl
United Kingdom



46 rue Notre Dame des Victoires,

Tel: +33 1 81 80 60 48


181B Telok Ayer Street,

Tel: +65 6635 2481

if you have a question about your data use the contact details here.

Reevoo Logo and Rating

Find out why 98% of SaleCycle clients would recommend us.