You work hard to attract shoppers to your website. SaleCycle’s conversion rate optimisation features help you to turn more visitors into customers.
Using customer data, we help you create a personalised and more persuasive customer journey that makes it easier for people to make a purchase.
Conversion Rate Optimisation, or CRO, is the action of increasing the proportion of website visitors who perform a desired action or goal. These actions can include requesting a demo, purchasing a product, adding an item to their cart, reducing basket abandonment, filling out a form or downloading an ebook. The appropriate actions will increase your conversion rate.
A conversion rate optimisation strategy involves analysing how your customers move through your site and understanding their journey. Where do they engage with your site and where are the pain points that stop them completing an action or desired goal.
Increasing your conversion rate allows you to deliver more qualified leads at a lower cost per acquisition (CPA). In turn, this means that you can gain greater value from your traffic.
You can apply specialist conversion rate tools all over your website, it’s important that all areas of your site are conversion-focused while offering a seamless user experience (UX).
Whether you’re in the retail or travel sectors, conversion rate optimisation tools can help you go from average conversion rates to winning highly effective revenue from all of the web traffic.
Visit the SaleCycle Blog for more information about what is CRO, as well as advanced conversion and digital marketing strategies and data reports.
A combination of conversion rate optimisation solutions can be used together to increase your conversion rate. SaleCycle has a number of features which help to improve the customer journey. Firstly, it’s important to do an in-depth analysis of the best performing pages on your website to make sure the copy is optimised, on brand, and you’re providing the right messages at the right time.
Some of our ecommerce conversion rate optimisation solutions include:
A countdown timer allows you to communicate a sense of urgency and provides your customers with a deadline for a specific sale or delivery promotion. There’s a range of different ways this tool can be presented on your website. You can show timers when the user lands on the page or when they display an exit intent or take a certain action, these are called triggers. There is also an option to convert busy sales traffic by optimising key offers on-site and through overlays or takeovers. Our client data highlighted that countdown timers during Black Friday Sales led to a 30% click increase along with a 200% increase in conversion rate.
Voucher codes can increase conversion rate and drive users to complete a goal. Placing codes on core pages allows you to accelerate your users towards the main offers and products, providing an extra incentive to complete their purchase. Voucher codes or promo codes can be integrated on-site but can also be used as a CRO tool when delivered in your basket abandonment emails. For example, our research found up to 20% of cart abandonments are influenced by price. Use this conversion rate optimisation technique by offering users a voucher code to complete their purchase.
The importance of conversion rate optimisation can be seen through increases in order value. CRO tools like progress bars draw a spotlight on shoppers’ qualifying process for extra benefits. For example, free delivery is one of the biggest influencers in the buying process, a progress bar can highlight how close they are to unlocking this benefit. You can use on-site triggers and also use them in your emails. It’s essential to launch these triggers at exactly the right time or at a certain user behaviour type, like exit intent.
Another powerful strategy to increase conversion rate optimisation is the use of product trends display. We can launch messages that show information about customer browsing and behaviour, adding a sense of urgency. For example, you can drive conversions by telling customers how many others are browsing that product at the same time or using prompts like how many other customers have made a purchase or a booking. These messages can be shown in a number of different ways and at the right time, using customer behaviour data.
Underpinning every product and feature we use, is the data we gather from the customer journeys we see on websites, and the expertise of our optimisation teams.
Every feature we offer is tested and optimised to find the blend that performs best for our customers. We test everything, each element of cart abandonment emails, the send timing, and placement and copy used on Product Trends messages. All of this testing goes towards helping you to recover online sales.
There are two types of conversions and both can be optimised. A conversion happens when your user completes a goal, but each website has different goals depending on the niche. There are also different types of conversions called macro-conversions and micro-conversions.
This is a larger goal completion or conversion, such as purchasing a product, requesting a demo or making a booking. We categorise these types of conversions as revenue based.
This is a smaller goal completion, such as signing up for a newsletter, adding a product to the basket or creating an account. We categorise micro conversions as engagement based.
Both types of conversions can be optimised in different ways but they both ultimately lead to revenue metrics when the solutions are used in conjunction with behaviour data. Working with over 600 clients in a wide range of sectors and with over a decade of experience we have a mass of data to make these decisions and increase your conversion rates.
Conversion Rate Optimisation (CRO) and Search Engine Optimisation (SEO) work in tandem to drive results. In 2021 both should have a prime spot in your marketing strategy. CRO focuses on converting the traffic that SEO drives to your website. SEO means optimising your site to rank high in search results while CRO means optimising your website to encourage the users to complete a goal or take an action.
CRO done well, also means that traffic engages with the website more and increases behaviour metrics like average time on site, pages per session and bounce rate. While these don’t directly affect your ranking, they hit user experience signals, showing Google that your site or page is relevant for a specific query.
At SaleCycle we have over 10-years of experience and we have worked with over 600 clients to acquire buckets of customer journey data for a wide range of sectors. So we would consider ourselves CRO experts. CRO planning is essential when creating your Black Friday sales campaigns or when preparing for the upcoming fashion ecommerce retail trends towards the end of the year.
Visit our blog, which is filled with conversion rate optimisation tips and helpful trend data for a wide selection of sectors to help drive value. For example, view ecommerce return rates by category to get a better understanding of each industry or research customer retention and its impact on sales. You can also find out the busiest retail months online, there’s plenty of helpful content available.
The SaleCycle cart abandonment program allows us to send timely and relevant emails across multiple locations and languages ensuring a streamlined experience.
Working with SaleCycle has not only improved our numbers, but it has improved our overall customer experience.
We’d definitely recommend SaleCycle and their remarketing options to any brand looking to increase conversions, and optimize the customer journey.