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Conversion Rate Optimisation

You work hard to attract shoppers to your website. SaleCycle’s conversion rate optimisation features help you to turn more visitors into customers.

Using customer data, we help you create a personalised and more persuasive customer journey that makes it easier for people to make a purchase.

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Features

Countdown Timers visual

Countdown Timers

add urgency to the purchase process

Provide a helpful dose of urgency and help persuade shoppers to buy before it’s too late.

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Voucher Codes

drive conversions with targeted offers

Highlight key offers, and provide compelling incentives for customers to convert.

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Basket Abandonment SMS visual
Progress Bar Visual

Progress Bars

let them know how close they are

Encourage conversions by showing someone how close they are to purchase.

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Product Trends

use social proof to drive conversions

Add urgency and speed up conversions by showing key information on product popularity.

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Product Trends Visual

About Conversion Rate Optimisation

Brands and retailers spend a lot of money to attract visitors to their website, but it’s also important to optimise your site to make the most of the traffic you attract.

Conversion Rate Optimisation, or CRO, is all about increasing the proportion of visitors on a website that convert. This can be achieved by removing friction from customer journeys, as well as providing key information and incentives which encourage customers to convert.

A range of methods are used to improve conversion rates, from testing to find the best-performing pages to segmentation and copy optimisation.

A combination of CRO methods can be used together to improve conversions. For example, insights gleaned from feedback surveys can be used to improve the checkout process, while abandonment emails and on-site conversion methods such as countdown timers can increase conversion rates.

Conversion Rate Optimisation reduces the cost of customer acquisition by ensuring that the maximum number of visitors make a booking or purchase when they land on your website.

SaleCycle has a number of features which help you to increase conversion rates, and to optimise the customer journey.

Underpinning every product and feature we use, is the data we gather from the customer journeys we see on websites, and the expertise of our optimisation teams.

Every feature we offer is tested and optimised to find the blend that performs best for our customers. We test everything, each element of cart abandonment emails, the send timing, and placement and copy used on Product Trends messages.

Good CRO is about increasing conversions by improving the customer journey and making it easier for visitors to use your website and purchase products and services.

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