On average, 84% of visitors leave without purchasing the items in their shopping basket. Basket Reminder Requests make it easy for them to return when they’re ready to buy.Free CRO Audit
When a shopper looks likely to abandon a purchase, we can offer to save their basket details for later. Perfect for when people aren’t quite ready to buy.
When a shopper is about to leave, we can show a tailored message asking for an email so we can send them a reminder of their basket contents.
Show shoppers data on product popularity, live pricing and review scores to encourage them to purchase.
Basket Reminder Requests can help you to collect general marketing consent at the same time through transparent and compliant messaging.
When shoppers don’t make a purchase on the first visit to a website, this isn’t necessarily because they don’t plan to buy. Instead, many people are just researching, checking products and prices before they make a final decision. It’s therefore important to make sure you have a conversion rate optimisation strategy in place to recover abandoned sales.
Our stats show basket abandonment happens 52% of the time for reasons related to product research. They might be just browsing to check out the products they’re interested in, or they may be comparing prices across websites to find the best deal for themselves.
This is where Basket Reminder Requests can help. They can help customers during this research phase by remembering the products they added to their basket or, in the case of holiday bookings or financial quotes, save their chosen flight details, or progress.
For the customer, this makes the research process more convenient, as it’s easier to pick up where they left off if they decide to return to the purchase.
An important note is that more traffic during the busiest retail months online and holidays like Black Friday sales means there’s a higher opportunity to send Basket Reminder Requests to more users. Reading patterns like fashion ecommerce retail trends or any other sector trends allows businesses to capitalise on the increased traffic.
For websites, it enables them to remind customers about the purchase they’re about to complete and make sure they’re in the customer’s mind when they’re in a better position to buy.
This feature can also be combined with persuasive messaging which can help to convince people to buy there and then rather than save the details for later. For example, if stock levels are low, showing this information adds a sense of urgency which can speed up the decision-making process.
Reminding your customers of their basket keeps your product in the front of their mind. You can also use these basket reminders to show your customers related products and even use them for cross-selling and upselling based on their browsing history.
Using on-site messaging when a customer is showing exit signals can also be powerful. For example, you can ask them for their email address so that you can send an email reminding them of their basket for the future thus completing a micro conversion. Remembering the products in a customer’s basket will allow you to retain your customers and send out different types of basket abandonment emails.