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All SaleCycle content is written by ecommerce experts who have tried and tested the SaleCycle solutions. Our content is backed by internal data which has been harnessed from over 500 of the world’s biggest brands (our clients).

Brad Ward

SEO & Content Manager

Brad Ward is the SEO & Content Manager at SaleCycle. Brad is a former magazine journalist with over 8 years experience in digital, including SEO, social media and copywriting. Brad has written thousands of articles for a range of different sectors including online gambling, travel, education, sports and ecommerce.

Casey is a Fashion Journalism graduate & ecommerce marketing executive at SaleCycle. Casey is committed to producing high quality content backed by in-depth research and data. She has experience developing content in a range of sectors including fashion, ecommerce and sports.


Casey Turnbull

Marketing Executive


Alice Larcher

Inbound Marketing Specialist Italy

Alice holds the position of Inbound Marketing Specialist for the Italian market at SaleCycle. She has a background in branding, communication and content creation as well as in interpretation and translation of Russian, French, English and Italian. She has worked as an account manager in advertising developing ATL, digital and social media projects for clients from different industries such as FMCG, large-scale retail, electronics, fashion, cosmetics and travel.

With 2+ years of experience as a key marketing and communication player, Elena is our Marketing Specialist in charge of the Spanish market. During her professional life, she has developed marketing strategies in order to increase engagement, generate communities and capture new leads. To do so, she has focused on digital marketing, content marketing, social media management, lead generation campaigns and event organisation.


Elena Forgas

Marketing Specialist Spain


Stéphanie de Launay

SEMEA Marketing Manager

Stéphanie is the South EMEA Marketing Manager at SaleCycle. With an MBA in International Management, and over 8 years of experience in marketing and communication around the world (Paris, London, San Diego, Shanghai), and within a wide range of sectors such as Fashion, Building distribution,Industry, Energy, Finance, and Consulting. She is responsible for the creation of the Southern Europe strategy and its implementation, as well as the content creation for the French market.