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Upsell & Cross-Sell

Tempt your customers to buy more

It costs five times more to acquire a new customer than to keep an existing one. Use up-selling and cross-selling to encourage your existing customers to keep on buying.

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Upsell and Cross Sell Example

How it works

Upsell & Cross-Sell emails help you sell more to customers through timely and relevant product recommendations.

Progress Bar Example

Smart use of data

Using customer data, we send relevant Upsell & Cross-Sell recommendations based on rules such as previous purchases or products browsed.

Email, on-site or SMS

We can display cross and up-sell messages direct to customers on-site, or follow up through email or SMS.

Dynamic content

Email content including offer details and imagery can change based on customer purchase and browse history.

About Upselling & Cross-Selling

What Are Repeat Purchases?

Repeat Purchase emails and SMS reminders can be a valuable part of a retailer’s post-purchase email strategy, prompting customers to make repeat purchases with useful and well-timed reminders. With people more likely to check their phone for both SMS messages and their email inbox, targeted messaging can drive an immediate response from shoppers while also increasing mobile conversions.

These reminders are designed to work with products that tend to attract repeat purchases, consumable products, which customers need a steady supply of like pet food, razor blades, and moisturising cream. Users who have recently left the site without completing a purchase can be targeted with SMS remarketing messages encouraging to return to the site.

It’s a simple concept that can be very effective. Provide value to customers by prompting them when they are likely to need to order more, and they’ll buy them from you.

This simple concept is dependent on the intelligent use of data. The aim is to present a customer with a repeat purchase reminder, or a post purchase email, for the right product at just the right time.

To do this, we use various pieces of data, including:

– The average time a customer takes to reorder a product. – The customer’s purchase history and repeat purchase habits. – Pre-set schedules for certain products, such as contact lenses.

Due to the relevance of these messages, purchase reminders have impressive performance stats when compared to other marketing emails. Industry stats show repeat purchase emails have the highest conversion rates.

Whether you choose to send Repeat Purchase reminders via SMS or abandoned cart emails these messages are useful to the customer and help them to avoid running out of supplies.

They help customers to spend more with you and form a valuable part of any post-purchase email strategy.


Why Do People Repeat Purchase? – The main reason companies should hope customers carry out a repeat purchase is satisfaction with the product – whether that includes the overall quality of the product or service, superior design and specialty characteristics (like being 100% recycled, for example). Either way, it’s important to remind customers of how impressive your product or service is through brand exposure, such as reminder emails or SMS messaging.

What Is Average Repeat Purchase? – What’s the average repeat purchase rate? For ecommerce companies, repeat purchasing amongst customers falls between 20% to 40% in most recent studies.

What Are The Benefits Of Repeat Customers? – While it’s great to focus on building your customer base to acquire new customers, concentrating on customer retention through repeat purchasers creates long-lasting, profitable relationships. In doing this, repeat customers are more likely to:
– Spend more money on average.
– Are easier to sell to.
– Are more likely to promote your business.

Add Upsell & Cross-sell To Your Campaign