84% of visitors add something to their shopping basket but then leave your site. Use Basket Abandonment SMS to remind them what they left behind.Free CRO Audit
87% of people who abandon their basket say they would consider returning to purchase. They just need the right prompt.
When a visitor leaves your site without purchasing items in their basket, we send a personalised SMS with all the details of what they’ve left behind in the cart.
Boost the performance of your campaign by adding an extra SMS cycle.
We test all elements in Basket Abandonment SMS messages, including content and send times to find the best performing version.
Basket Abandonment happens when visitors to a website add something to their basket but leave the site without completing a purchase.
In retail, it’s frequently called basket abandonment, but the same principle applies to other types of websites. There’s booking abandonment within the travel industry, where a customer begins the process of booking a flight, hotel, or other travel product but leaves without finishing. Form abandonment refers to financial websites where customers leave without completing forms for insurance quotes, subscriptions, and other financial products.
In all of these cases, the fact that customers have begun the processing of buying, booking, or requesting a quote indicates a clear interest in your products or services.
Once shoppers have abandoned a purchase, that doesn’t need to be the end of the story. People often abandon because they’re not quite ready to buy at that point, not because they never intend to buy.
A well-timed abandoned cart text message, sent within an hour or two of the customer leaving a purchase, can persuade them to come back and complete the booking or purchase by making the process easier.
With 90% of the messages read within three minutes of being delivered, SMS basket abandonment reminders are a great way to get the attention of shoppers.
Basket abandonment messages work because they are highly relevant to shoppers, reminding them of the products they were about to buy, as well as making it nice and easy to complete the purchase.
It’s important to study patterns in your industry, such as fashion ecommerce retail trends or the busiest retail months online. These are the times when you’re going to get the most activity. Planning in advance for events such as Black Friday sales or key online travel industry trends allows you to maximise your abandonment conversion rate with the right features and messaging. SaleCycle can help you improve your conversion rate optimisation techniques and implement a winning abandonment sms and email strategy using our 10 years experience helping over 600 high profile clients.
One of the most notable trends in ecommerce is the use of mobile devices to purchase online products. Smartphones currently account over 50% of all global website traffic. Even regions with insufficient digital infrastructure are seeing mobile usage increase at a rapid pace. Emerging digital markets have bypassed desktop technology.
So it’s important for retailers to have a presence in this space. The speed of connecting with your customers using basket abandonment SMS is vital for its success. Messages are opened within 90 seconds compared to 90 minutes via email. Plus, the SMS open rate is 98% with a CTR of 36% compared to a CTR of 3.2% via email.
SMS can also be a great tool for your customer retention strategy because they are ideal to use for post-purchase messages, such as thanking customers for their purchase. You can also use a well-timed basket abandonment SMS to cross-sell products and help drive further online sales.