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Marketing Consent Management

Ensure your marketing campaigns are compliant

Our Marketing Consent Management Service can help to supercharge your SaleCycle campaigns as well as helping you to manage compliance for your own marketing messages.

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Marketing Consent Management Example

How it works

By using all, or a combination of these methods, the Marketing Consent Management service will store and remember your visitor’s permission status to help keep your marketing campaigns legislatively compliant.

Progress Bar Example

On-Site Capture

We’ll capture permission at the point where an email address is submitted.

On-Site Display

When a visitor fills in an email capture field on your site, we’ll trigger a notification-style display to gather a consent status for that email address.

In-Site Embed

When an email address is entered in a capture field, we will check the consent status in our marketing permission service and embed a consent-capture checkbox or toggle into the HTML of your site.

About Marketing Consent Management

With the introduction of legislation around the use of consumer data, such as GDPR, marketers need to ensure that their collection of email addresses and the use of data is compliant.

In addition to this, it’s good practice to ensure that customers provide clear consent when they sign up for marketing emails. This can help you to build a more engaged database for your email marketing.

When a visitor enters an email address on your website, SaleCycle’s Marketing Consent Management Service instantly checks if you already have valid consent for this specific visitor.

Based on the results of this check, if relevant, we can seamlessly embed a consent-capture checkbox or toggle into the HTML of your site. Checkboxes, sliders, toggles; the choice is yours and they can all be customised to match your brand.

The visitors’ choice to opt in or not will be instantly recorded as their permission status and used immediately to manage your marketing campaign targeting.

This removes the need for static checkboxes or messages that are shown to every visitor no matter their current consent status with you, their location, or how often they visit. This flexibility allows you to tailor the user experience for your visitors, displaying consent options subtly and only when needed.

Our service is totally customisable, with the ability to change the messages shown, and who sees them, at any given time.

Using the visitor’s location, as well as data on their online behaviour, we can present the correct compliance message, and tailor the content to show the message in their regional language, as well as personalised individual visitors’ online experiences.

If our Marketing Consent Management service recognises that a visitor is already opted-in, nothing will be displayed (or an opt-out message can be if legislatively required). If opt-out status has previously been obtained, this presents the opportunity to have that changed.

And if no consent status is present, it’s the perfect time to ask for it. Nothing will show to people not affected by data privacy legislation which will certainly clean up the checkout process, removing an unnecessary step for many.

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