On average, 84% of shoppers leave without buying the items in their shopping basket.
SaleCycle helps you to persuade visitors to complete their purchase before they leave your site, or to provide an easy route back to purchase once they have left.
When a shopper looks likely to abandon a purchase, we can offer to save their basket details for later. Perfect when people aren’t quite ready to buy.More info
Basket abandonment is a fact of life for online retailers. An average of 84% of shoppers add items to their baskets but leave the site without making a purchase.
People abandon sales for a variety of reasons. Some leave websites because they encountered problems when trying to checkout, such as confusing forms. Others are simply not ready to buy there and then. They want to think about their purchases, or perhaps consult friends and family before making the decision.
Websites can do a lot to minimise the number of people who abandon, but even if customers do abandon their shopping baskets, there’s still a lot retailers can do to tempt customers back.
For customers who are leaving because they’re not quite ready to buy, offering to send a reminder of basket contents helps them with their research, making it easy to pick up where they left off.
You can also target browsers who have ‘window shopped’ your products, with the aim of tempting them back to your website. Browse Reminder emails can show the specific products that shoppers have been looking at, as well as relevant cross-selling options, in case the products they viewed weren’t quite hitting the spot.
Finally, Basket Abandonment emails offer an easy route to purchase for those shoppers who have abandoned before completing checkout.
Through great timing, design, and relevant content, shoppers can be persuaded to return to the shopping basket they left behind and complete the purchase.
The SaleCycle cart abandonment program allows us to send timely and relevant emails across multiple locations and languages ensuring a streamlined experience.
Working with SaleCycle has not only improved our numbers, but it has improved our overall customer experience.
We’d definitely recommend SaleCycle and their remarketing options to any brand looking to increase conversions, and optimize the customer journey.