Cart Abandonment SMS
Reconnect with your hottest prospects
84% of visitors add something to their shopping cart but then leave your site. Use cart abandonment SMS to remind them what they left behind.
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How it works
87% of people who abandon their cart say they would consider returning to purchase. They just need the right prompt.
Abandonment
When a visitor leaves your site without purchasing items in their cart, we send a personalized SMS with all the details of what they’ve left behind in the cart.
Multi-Cycle
Boost the performance of your campaign by adding an extra SMS cycle.
Optimization
We test all elements in Cart Abandonment SMS messages, including content, and send times to find the best performing version.
About Cart Abandonment SMS
Cart Abandonment happens when visitors to a website add something to their cart but leave the site
without completing a purchase.
In retail, it’s frequently called cart abandonment, but the same principle applies to other types of
websites. There’s booking abandonment within the travel industry, where a customer begins the
process of booking book a flight, hotel, or other travel product but leaves without finishing. Form
abandonment refers to financial websites where customers leave without completing forms for
insurance quotes, subscriptions, and other financial products.
In all of these cases, the fact that customers have begun the processing of buying, booking, or
requesting a quote indicates a clear interest in your products or services.
Once shoppers have abandoned a purchase, that doesn’t need to be the end of the story. People
often abandon because they’re not quite ready to buy at that point, not because they never intend to
buy.
A well-timed cart abandonment SMS message, sent within an hour or two of the customer leaving a
purchase, can persuade them to come back and complete the booking or purchase by making the
process easier.
With 90% of the messages read within three minutes of being delivered, SMS cart abandonment
reminders are a great way to get the attention of shoppers.
Cart abandonment messages work because they are highly relevant to shoppers, reminding them of
the products they were about to buy, as well as making it nice and easy to complete the purchase.
