Browse Reminders
Turn browsers into buyers
Around 48% of website visitors will view product pages, but just 3% will add items to shopping carts. Relevant product recommendations remind them why they browsed.
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How it works
Shoppers viewing product pages are expressing a possible intent to buy. Timely reminders can persuade them to make a purchase.
Browsing
After visitors view products on your site, we send them a reminder of the products they browsed, as well as related items.
Intelligent use of data
Product recommendations are personalized, and emails are segmented to show different content and images to each recipient.
Optimized Emails
We test all elements in emails, including images, subject lines, and send times to find the best performing version.
About Browse Reminders
Shoppers who browse a website, looking at different products are showing a clear interest in your products.
Our own stats show that, for retail, in an average of 43.8% of site visits, shoppers will view a product page, 14.5% will add items to shopping baskets, and 3.3% will make a purchase.
So most people who view product pages don’t add items to shopping baskets. However, simply by viewing products, shoppers are showing a possible intent to purchase, and this is where Browse Reminders can help.
Browse Reminders use technology that tracks the visitor’s browsing behavior and learns from the products they view. Used alongside other data on the shopper’s preferences, browsing the history, and the retailer’s most popular products, we send an automated email that includes custom content based on the products they viewed.
It’s all about keeping these ‘window shoppers’ interested in your products, with the aim of tempting them back to your website. Engaging with a visitor at this stage allows a relationship to be established sooner.
Browse Reminder emails can show the specific products that shoppers have been looking at, as well as relevant cross-selling and upselling options.
The success of Browse Reminders depends on delivering relevance to shoppers, and this is achieved through the intelligent use of data. Segmentation is used to send emails that suggest products based purely on a visitor’s browsing history, gender, the value of items viewed, and new vs. existing customers.
These relevant product recommendations broaden the choice for shoppers, while the addition of social proof in the form of customer reviews and live trends makes emails even more persuasive.
Our stats show how well Browse Reminder emails work. They have an 80.9% higher open rate and 50.5% higher click-through rate than traditional emails, while 26% of all shoppers that open these emails will click through and return to the site.
We ensure that emails are as effective as they can be by testing and optimizing every aspect, from product choice, to content, design and send times.
