It costs five times more to acquire a new customer than to keep an existing one, so there’s a compelling reason to keep loyal customers happy.
The moment a customer buys from your site should be seen as the beginning of a long relationship with the customer, which can increase customer lifetime value.
A successful customer loyalty strategy mixes excellent customer service, the intelligent use of data for relevant messages, and simply making it as easy as possible for customers to buy from you again and again.
Identifying loyal customer groups, and taking the effort to analyze their data and preferences to deliver a personalized experience is a surefire way to drive repeat purchases.
SaleCycle’s intelligent use of data helps you to provide highly relevant and personalized cross-selling and upselling product recommendations through on-site messages, email, and SMS.
Excellent customer service, offered at the right time, can also help to drive sales, as well as making customers feel more valued.
Some products are suited to repeat purchases, such as consumer products like razor blades, so make it even easier with reminders timed for when customers are ready to buy again.
Customer loyalty comes from providing a great all-round experience, underpinned by the intelligent use of data to ensure that the messages customers receive are timely and relevant.
The SaleCycle cart abandonment program allows us to send timely and relevant emails across multiple locations and languages ensuring a streamlined experience.
Working with SaleCycle has not only improved our numbers, but it has improved our overall customer experience.
We’d definitely recommend SaleCycle and their remarketing options to any brand looking to increase conversions, and optimize the customer journey.