In ecommerce, Black Friday is one of the biggest and most valuable days of the year. The rise of online shopping from 2019 to 2020 saw the biggest value increase since 2016 and this was all down to the pandemic. Understanding the increase in traffic to your site can better prepare you for Black Friday.
Abandoned cart email campaigns are one of the most valuable and effective forms of email marketing today. In fact, it’s one of the best ways to recover online sales and re-engage customers who abandon their baskets online but the main success hinges on the abandoned cart emails timing.
In this post, we look at how to write cart abandonment emails, as well as the elements that contribute to a successful, high-performing cart (or basket) abandonment email Shopping cart abandonment will happen, for a variety of reasons, but fortunately many can be tempted back to the purchase, often through basket abandonment emails. For the best results, a lot of thought needs to go into the creation of cart abandonment emails – the creative used, the products shown, and the timing of emails. Here are some of the key areas to consider…
Using opinions from a SaleCycle survey of US and UK retailers, we look at some of the benefits of Black Friday sales for retailers and we analyse the cons of participating in discounting around Black Friday weekend. Understanding the pros and cons can have a significant impact on retailer’s Black Friday ecommerce strategy.
It’s important to understand what ecommerce delivery options online customers want to enable retailers to provide the best service possible, therefore increasing retention rates and conversion rates. We take a look at specific delivery options online customers around the globe want.
Delivery for online purchases has come a long way since the early days of ecommerce, with most sites offering a range of options to appeal to customers. As the ecommerce market has grown, customers’ expectations around service and price have increased. Indeed, a recent survey by Alix Partners found that expectations around shipping time are higher than ever, and that this is partly driven by Amazon Prime.
Even when shipping is free, customers still expect relatively fast delivery, and Amazon Prime members even more so.
It seems that the big ecommerce players like Amazon are driving customer expectations around delivery. Customers want free, but many are also prepared to pay more for speed and convenience, next day delivery or nominated time slots for example.
In this post, we present some useful tips for optimising the ecommerce checkout process to reduce cart abandonment.With ecommerce cart abandonment at around 81%, it’s important for ecommerce sites to do what they can to minimize the problem, and deal with many of the issues that cause customers to leave. Here are some of the common issues that can contribute to checkout abandonment, and the best practices for dealing with them.
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