SaleCycle explores how to use promo codes, what promo codes are and how they can improve your conversion rate optimisation efforts and help to recover your online sales.
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How Countdown Timers Can Be Used to Drive Ecommerce Sales
In this post, we’ll look at how countdown timers can be used on-site and in email marketing to drive ecommerce sales.
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How Coronavirus is Affecting Ecommerce: Stats
With the COVID 19 pandemic ongoing in 2021, we look at how online shopping behaviour has been affected, with a look at some of our data and online shopping stats.
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Ecommerce Average Order Values: Trends and Stats
Average order value (AOV) is a useful measure of how much shoppers are spending on your site.
It’s a useful KPI for tracking customer behaviour, to identify different customer segments according to spend, or perhaps to see which channels are most effective in terms of revenue.
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Reduce Mobile Cart Abandonment Using These 5 Tips
Mobile cart abandonment is a major issue for ecommerce retailers, why? Because the majority of online traffic comes via smartphones, yet mobile conversion rate and online sales are lagging behind the traffic growth.
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Optimise Your Mother’s Day Marketing Campaigns
Mother’s Day marketing campaigns are a great opportunity to generate new sales while also tapping into your customer retention strategy
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What is Social Proof and How Can You Use it?
In this post, we’re looking at social proof, and how to use it in your digital marketing and conversion rate optimisation strategy. Social proof in marketing can be used to inform and persuade website visitors to undertake a range of behaviours, online sales and micro conversions.
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9 Essential Google Analytics Custom Reports for Ecommerce
We suggest some ready-made Google Analytics reports which can help you to view and understand your website data more effectively
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9 Best Ecommerce and Digital Marketing Newsletter Examples
SaleCycle’s marketing team have selected some of the email newsletters we actually open and read…
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How To Improve Your Valentine’s Day Ecommerce Strategy & Increase Your Online Sales
It’s essential to know the sales patterns within your niche, such as peak times of each day, week, month and year. This information allows businesses to create the correct campaigns at the right time.
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