It’s essential to know the sales patterns within your niche, such as peak times of each day, week, month and year. This information allows businesses to create the correct campaigns at the right time.
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9 Best Ecommerce and Digital Marketing Newsletter Examples
SaleCycle’s marketing team have selected some of the email newsletters we actually open and read…
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The Importance of Customer Service for Loyalty and Retention
Five Tactics for Increasing Conversions over the Christmas Season
Tis the season to be jolly… and for shoppers to stress over buying presents for their mum all the way to their Grandma’s best friend’s cat (too much?).
So what can online retailers do to encourage their shoppers to buy with them?
Well, these are the features we recommend you use over the holiday season:
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Black Friday 2020
Black Friday 2020 has arrived and we’re excited to be able to bring you live updates throughout the day.
(9.00 am UK) To kick us off today we’ve seen more sales volume activity in 2020 vs. 2019 from 1am until 4am. However, since 6am sales have dropped slightly versus 2019.
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Singles Day 2020 – Etail Spending Soars During Pandemic
Singles Day
While for most western countries Black Friday is seen as the ultimate bargain shopping day of the year, it is dwarfed by Singles Day. Created in 1993, but harnessed by Alibaba in 2009, Singles Day became a sales phenomenon that swept Asia by storm.
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10 Last Minute Fixes for Online Retailers Before Black Friday
With Black Friday 2020 coming soon, we look at some last minute fixes and tips to increase sales and improve performance.
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Feature Focus – Countdown Timers
Adding a little urgency to your emails can have a positive impact on conversion rates. Countdown Timers allow eCommerce businesses to show a countdown to sales starting or offers ending. This can also reduce basket abandonment, leading to increased sales.
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Feature Focus – Abandoned Basket Emails
As shoppers remain cautious of the high street, online retail continues to grow. While this is great news for e-commerce, it brings new challenges. Increased traffic has led to an increase in basket abandonment in most industries.
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How Customer Behaviour Prediction Can Improve Your Brand Presence
Guest author Shane Barker looks at customer behaviour prediction, the newest buzzword in the marketing industry.
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