Black Friday 2021 has arrived and SaleCycle will be bringing you live hourly updates from the event as it happens. While we track millions of sessions we’ll be bringing you the most important trends and statistics throughout the day to help improve your Black Friday ecommerce strategy.
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In this post SaleCycle will give a complete overview of Black Friday statistics as we have tracked the event since 2013. The information in this article has been harnessed from the 2021 Black Friday Report. Find a link to this below:
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SaleCycle tracks millions of customer journeys each day, across many different sectors, including fashion, retail and travel. For example, we tracked nearly 500 million customer journeys for Black Friday 2020 alone.
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In ecommerce, Black Friday is one of the biggest and most valuable days of the year. The rise of online shopping from 2019 to 2020 saw the biggest value increase since 2016 and this was all down to the pandemic. Understanding the increase in traffic to your site can better prepare you for Black Friday.
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Abandoned cart email campaigns are one of the most valuable and effective forms of email marketing today. In fact, it’s one of the best ways to recover online sales and re-engage customers who abandon their baskets online but the main success hinges on the abandoned cart email timing.
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In this post, we look at how to write cart abandonment emails, as well as the elements that contribute to a successful, high-performing cart (or basket) abandonment email
Shopping cart abandonment will happen, for a variety of reasons, but fortunately many can be tempted back to the purchase, often through basket abandonment emails.
For the best results, a lot of thought needs to go into the creation of cart abandonment emails – the creative used, the products shown, and the timing of emails.
Here are some of the key areas to consider…
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Cart abandonment emails are a valuable tactic for online retailers, helping them to recover sales from the 79% of visitors who leave without completing a purchase.
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Using opinions from a SaleCycle survey of US and UK retailers, we look at some of the benefits of Black Friday sales for retailers and we analyse the cons of participating in discounting around Black Friday weekend. Understanding the pros and cons can have a significant impact on retailer’s Black Friday ecommerce strategy.
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During 2020 SaleCycle witnessed more than 77 million online conversions in the online fashion market from 150 of the world’s biggest and most prestigious fashion brands.
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