Cart abandonment rates for retailers tend to fluctuate over time, for various reasons. One reason for this is sales events – discounts and promotions tend to have a big effect on abandonment. This chart, showing abandonment rates for the first six months of 2019, illustrates this point. Abandonment rates for all six retail verticals shown […]
How Retailers Are Building up to Black Friday and Cyber Monday
With Black Friday and Cyber Monday coming soon, we look at how online retailers have been building up to this huge sales event. Last year, Black Friday online sales totalled $6.2 billion, and have grown from $1.93 billion in 2013. Cyber Monday was even bigger, with $7.9 billion online sales in 2018. While some retailers […]
Ecommerce CTAs: Six Success Factors
Ecommerce calls to action (CTAs) should make it clear to shoppers the action they next step they should take to add an item to their shopping cart, or perhaps complete a purchase. A strong ecommerce CTA can help to increase conversions, by offering clear signposts to users. There’s no perfect formula for a CTA. What […]
How Retailers Are Promoting Their Singles’ Day Deals
Singles’ Day, also known as 11.11, is now the single biggest shopping day of the year, both offline and online. Last year, sales totalled $30.8 billion, and that’s just Alibaba. For comparison, the biggest US shopping day was Cyber Monday 2018, when sales reached $7.9 billion. Brands all over the APAC region now offer Singles’s […]
How Luxury Fashion Brands Can Adapt to Ecommerce
Online retail has long posed problems for luxury brands, and many still need to adapt to the challenges of ecommerce. More luxury brands are now selling online, but they are still behind some other sectors when it comes to ecommerce. According to stats quoted in The Drum recently, just 9% of all luxury goods sales […]
11 Black Friday and Cyber Monday Online Retail Stats
With Black Friday 2019 fast approaching, we look at some stats from previous years.. Our Black Friday stats include sales figures and growth over the past few years, search trends, and sales volumes and patterns around Black Friday and Cyber Monday. Black Friday Online Sales (UK) The UK’s online shoppers spent £1.49bn on Black Friday […]
Six Tips For Designing Black Friday Emails
SaleCycle’s Lead Designer Luke Nokes has some valuable tips on email design for Black Friday…. With Black Friday rapidly approaching, the Design team here at SaleCycle HQ are harnessing all of their creative ability to ensure every email campaign we create has the maximum impact it possibly can. It’s by no means our first encounter […]
10 Last Minute Fixes for Online Retailers Before Black Friday
With Black Friday 2019 coming soon, we look at some last minute fixes and tips to increase sales and improve performance. Black Friday is on November 29 this year, so while it’s a little late for major site changes, there’s still a lot retailers can do to make the most of such a busy shopping […]
Ecommerce Conversion Rate Stats: 2019
We’ve compiled a list of useful conversion rate stats across different sectors and channels. First, a quick note on conversion rates. While this can be a useful measure, it doesn’t always tell the whole story, as Dan Barker explains here. Still, conversions can provide a useful benchmark, when compared across devices and different acquisition channels. […]
Black Friday: The Ultimate Ecommerce Guide
In this post, we look at everything related to Black Friday ecommerce. what customers and retailers think, best practices for Black Friday promotions, and much more… Why Black Friday Matters for the Ecommerce Industry Black Friday is, for the US and UK, the biggest online shopping period of the year. Already well established in North […]
