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The BT Story

How BT increased online sales by more than 13%

Read the Case Study     Watch the Video

 

Background Story

Cart abandonment is a huge issue for all online retailers, with the latest research finding that more than 75% of shoppers add items to their shopping carts without completing a purchase.

One of the world’s leading communication brands, BT, already had an in-house cart recovery solution in place. However, they felt they could engage more of these would-be customers and encourage them to complete their order.

Working with Affiliate Window, a mutual partner, SaleCycle has provided BT with best-in-class cart abandonment email campaigns.

Successful Segmentation

By implementing dynamic segmentation for remarketing campaigns BT can personalize emails based on browser interest without lifting a finger.

As well as using segmentation, BT ensures as many orders as possible are recovered with a multi-cycle email remarketing campaign.

The first email is delivered one hour after abandonment to remind browsers of BT’s services, while their interest is strongest.

A follow-up email is sent after 3 days to those people who hadn’t been persuaded by the first email, giving them a gentle nudge to buy.

Read the Case Study

Remarkable Results

BT’s decision to replace their in-house solution has proven to be a smart move. Using SaleCycle’s technology, BT are now targeting three times as many abandoners with their remarketing campaign.

Cart abandonment emails are highly effective, with more than 52% of all emails opened and an impressive conversion from send rate of 5.3%.

Since working with SaleCycle, BT’s onlines sales have increased by more than 13%.

View the Creatives

The SaleCycle service and ease of implementation has been excellent.

SaleCycle takes a huge amount of work off my case. It works so well that I can just sit back and watch the sales come in, which makes me look great!

I’d say to any business considering SaleCycle; just go for it, you won’t regret it.

Anna Hughes, Senior Online Marketing Manager at BT

The Results

52
% Open Rate
5.3
% Conversion From Send
13
% Uplift In Sales

Features Used

Email Acquisition

The start of a beautiful relationship.

The average email address is worth US$103 to marketers. Make sure you’re getting full value from your new visitors.

View Feature

Cart Abandonment Emails

Reconnect with your hottest prospects.

It’s a fact; most shopping carts are left abandoned.

Cart Abandonment emails enable you to reconnect with visitors who’ve abandoned their shopping cart; reminding them what they’ve left behind and tempting them back to complete the purchase.

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