Talk to us
11 Examples of Replenishment Emails from Retailers

11 Examples of Replenishment Emails from Retailers


SHARE

Twitter Share Link Facebook Share Link Linkedin Share Link

In this post we look at some excellent examples of replenishment emails used by retailers. 

Replenishment emails are used to prompt customers to make a repeat purchase when the items they previously bought are about to run out.

For example, a customer who has purchased razors can be sent an email to remind them of the need for restocking a few weeks after the purchase.


How Replenishment Emails Work

It’s about finding the right timing and making it convenient and easy for customers.

Once customers have placed an order, we can time the sending of the replenishment email, with the aim of prompting the customer to re-order just as they need to.

This can be done using based on timings based on each product’s shelf life.

Data can be used to adjust according to customer response, while reminder emails won’t be sent if customers have already come back to buy the product again.

The content of the email is all important. Dynamic content can be used to serve relevant header images, live pricing can be shown where items are on offer, and live trends data such as stock levels can be used to add urgency.

To make the purchase as easy as possible, these replenishment emails send customers to a pre-stocked shopping cart.


Add Repeat Purchase Emails to Your Campaigns.

Enter your email below and we’ll schedule a FREE Demonstration of how SaleCycle can help you recover abandoned sales, increase conversion rates and drive customer loyalty.

Examples of Replenishment Emails

Amazon


Clinique


Rockin’ Wellness


Graze


Lancome


Drugstore.com


Just Right


Belk


The Wod Life


Ernio Laszlo


NEW EBOOK

⬛️ 2023 Black Friday Ecommerce Strategy & Stats Report

This FREE ebook gives you the methods, solutions & trends for building a high-converting remarketing strategy for Black Friday

2023 Black Friday Ecommerce Strategy & Stats Report

Speak to an expert

Learn how to convert your online audience into revenue with our experts.


Graham Charlton

Graham Charlton is Editor in Chief at SaleCycle. He's been covering ecommerce and digital marketing for more than a decade, having previously written reports and articles for Econsultancy. ClickZ, Search Engine Watch and more.