Black Friday 2020 has arrived and we’re excited to be able to bring you live updates throughout the day.
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Singles Day 2020 – Etail Spending Soars During Pandemic
Singles Day
While for most western countries Black Friday is seen as the ultimate bargain shopping day of the year, it is dwarfed by Singles Day. Created in 1993, but harnessed by Alibaba in 2009, Singles Day became a sales phenomenon that swept Asia by storm.
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10 Last Minute Fixes for Online Retailers Before Black Friday
With Black Friday 2020 coming soon, we look at some last minute fixes and tips to increase sales and improve performance.
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Feature Focus – Countdown Timers
Adding a little urgency to your emails can have a positive impact on conversion rates. Countdown Timers allow eCommerce businesses to show a countdown to sales starting or offers ending. This can also reduce basket abandonment, leading to increased sales.
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Feature Focus – Abandoned Basket Emails
As shoppers remain cautious of the high street, online retail continues to grow. While this is great news for e-commerce, it brings new challenges. Increased traffic has led to an increase in basket abandonment in most industries.
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How Customer Behaviour Prediction Can Improve Your Brand Presence
Guest author Shane Barker looks at customer behaviour prediction, the newest buzzword in the marketing industry.
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How Coronavirus is Affecting Ecommerce: Stats
With the COVID 19 pandemic ongoing, we look at how online shopping behaviour has been affected, with a look at some of our data.
It’s an unprecedented situation, and one which will continue to change in the coming weeks and months.
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A Beginner’s Guide to Cart Abandonment SMS
In this article we look at how Cart Abandonment SMS marketing, with some examples and stats from brand campaigns.
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Ecommerce Average Order Values: Trends and Stats
Average order value (AOV) is a useful measure of how much shoppers are spending on your site.
It’s a useful KPI for tracking customer behaviour, to identify different customer segments according to spend, or perhaps to see which channels are most effective in terms of revenue.
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How to Build Trust on Ecommerce Sites
Ecommerce sites work hard to persuade visitors to shop with them, and a big part of this is building trust.
Without trust, customers may be reluctant to shop in the first place, or return to buy again after a negative experience.
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