How SaleCycle helped Vodafone increase their online sales by an additional 2,000 additional sales per month [Extended Version] 

Learn how SaleCycle implemented remarketing campaigns for Vodafone, which increased their online sales across all of their product teams.

Over 90 days, SaleCycle contributed to 2.66% of all Vodafone online sales.

In fact SaleCycle has recovered £9,436,497 for 30+ Telco clients since 2021. Discover how we can help you.

Expect To Learn

⚡Why converting abandoned baskets is so important

⚡How replicating an in-store experience can boost customer loyalty

⚡Building a segmented promo code campaign can boost all revenue metrics

Quick Telecommunications Market Stats & Trends

🔎 Free Conversion Rate Audit – We’ll give you a Bespoke CRO health score using our internal metrics. During the 30-minute meeting with one of our ecommerce experts we’ll present & discuss ways to grow your revenue.

Why Converting Abandoned Baskets Is So Important

The average cart abandonment rate online is 79.53%, that’s 8 in 10 online shoppers who add to their online cart will abandon.

Of course, this is a large amount of revenue lost.

Below are just some of the reasons to take your cart abandonment rate seriously:

• Lost customer lifetime value

• Higher customer acquisition costs

• Missed online sales opportunities

Vodafone recognised this and decided to do something about it. Vodafone wanted to increase online sales from their abandoned baskets for home broadband.

SaleCycle launched a 2-cycle cart abandonment campaign, during the first phase the main aim was to increase open rates and click rates and then add a third cycle to scoop up any lost performance.

We targeted specific customers who showed high intent, which enabled premium performance:

• New customers

• Existing customers purchasing another product

• Existing customers who are upgrading their package

SaleCycle: Experts In Recovering Abandoned Baskets

Since 2010 SaleCycle has recovered £25 billion in lost revenue for our clients. We have found that:

Multi-Cycle email campaigns boost the performance of your campaign by adding an extra email cycle.

Sending messages 1 hour, 24 hours, and 72 hours after an abandonment can improve campaign performance by up to 30%.

🔎 Free Conversion Rate Audit – We’ll give you a Bespoke CRO health score using our internal metrics. During the 30-minute meeting with one of our ecommerce experts we’ll present & discuss ways to grow your revenue.

How Replicating In-Store Experience Can Boost Customer Loyalty

Our launch of on-site remarketing has been a game-changer for Vodafone teams, propelling them toward their key objectives.

These campaigns had one primary mission: amplify on-site conversion rates by presenting irresistible offers precisely when customers hesitated or contemplated leaving the site, effectively nudging them to finalise their purchase.

Since our inaugural display ad, Vodafone has consistently harnessed its power every month to showcase the freshest offers.

Introducing the ‘Problem Solver,’ our second on-site remarketing innovation.

Designed to mirror the experience of a Vodafone retail store, it tackles a fundamental query:

“What is the customer seeking on their journey?”

Like a friendly in-store sales assistant, the ‘Problem Solver’ message comprehends customers’ needs and recommends optimal solutions, delivering an online encounter on par with the brick-and-mortar experience.

SaleCycle: Experts In On-Site Remarketing

Using customer data, we help you create a personalised and more persuasive customer journey that makes it easier for people to make a purchase.

Our on-site remarketing solutions trigger based on customer behaviour like exit intent.

Your user engagement metrics are reinforced and therefore improve your SEO, while also maximising your customer value.

🔎 Free Conversion Rate Audit – We’ll give you a Bespoke CRO health score using our internal metrics. During the 30-minute meeting with one of our ecommerce experts we’ll present & discuss ways to grow your revenue.

How To Unlock Purchase Power with On-Site Voucher Codes

Vodafone were struggling to get handset sales so SaleCycle introduced an on-site voucher code to help seal the deal by enticing the customers.

Voucher codes captivate shopper focus. SaleCycle Utilised overlays featuring voucher code offers, captivating attention precisely when exit intent surfaces.

By tailoring voucher codes to specific users and segments, or following predetermined criteria, their impact heightens, ensuring offers and content resonate profoundly.

For example, it is possible to only show voucher codes or other compelling offers to a specific group of users.

SaleCycle shifted from a one-size-fits-all approach to introduce unique voucher codes triggered by factors like abandoned products, basket value, and purchase history, transforming shopper engagement into conversions.

SaleCycle Experts in Conversion Rate Optimisation Services

Using data from user behaviour, we can personalise the experience in real time and convert more browsers into buyers.

Over 12 months we tracked over 6 billion online shoppers & 480 million abandoned online carts.

By showing product popularity, targeting shoppers with key messages, and offering help at the point where it’s most needed, we can reduce website abandonment.

🔎 Free Conversion Rate Audit – We’ll give you a Bespoke CRO health score using our internal metrics. During the 30-minute meeting with one of our ecommerce experts we’ll present & discuss ways to grow your revenue.

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